Nicklaus Hasselberg

Vice President of Growth Marketing & E-commerce

Professional Overview
Nicklaus Hasselberg is a seasoned marketing and e-commerce executive with over a decade of experience driving growth and digital transformation for leading consumer brands. As the Vice President of Growth Marketing & E-commerce at Every Man Jack, he is responsible for spearheading the company's omnichannel marketing strategy, digital customer acquisition, and cross-channel optimization to accelerate brand awareness and revenue growth.

Experience Summary

Current Role
As the Vice President of Growth Marketing & E-commerce at Every Man Jack, Nicklaus oversees the company's digital marketing, e-commerce, and growth initiatives. He is responsible for developing and executing integrated marketing campaigns, optimizing the customer experience across online and offline touchpoints, and leveraging data-driven insights to drive acquisition, engagement, and retention. Under his leadership, Every Man Jack has achieved double-digit year-over-year growth in online sales and expanded its customer base through targeted digital marketing strategies.

Career Progression
Prior to his current role, Nicklaus served as the Director of Growth Marketing at Every Man Jack, where he led the company's digital transformation and helped establish its e-commerce presence. Before that, he held various marketing and growth roles at Ghost Tequila and HARMAN International, where he gained extensive experience in brand management, consumer insights, and performance marketing. Nicklaus began his career in the investment banking industry, gaining valuable experience in mergers and acquisitions at UBS Investment Bank and Jefferies.

Academic Background
Nicklaus holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a focus on Finance and Marketing.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce optimization and channel management

• Growth marketing and customer acquisition

• Brand management and positioning

• Data-driven decision making and performance analytics

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Nicklaus has demonstrated a proven track record of driving sustained growth and innovation for the brands he has worked with. At Every Man Jack, he has been instrumental in spearheading the company's digital transformation, leading the development and implementation of a comprehensive omnichannel marketing strategy that has resulted in significant increases in online sales, customer acquisition, and brand awareness. Nicklaus' data-driven approach and ability to identify and capitalize on emerging trends have made him a valuable asset in his current role and a respected leader in the growth marketing and e-commerce industry.

Conclusion
Nicklaus Hasselberg is a seasoned marketing and e-commerce executive with a passion for driving growth and innovation. With his extensive experience in leading successful digital marketing and e-commerce initiatives, he is well-positioned to continue propelling Every Man Jack's success and solidifying its position as a leading men's grooming brand in the highly competitive consumer products industry.