Nico Klocanas

Director of Brand Strategy

Professional Overview
Nico Klocanas is a seasoned brand strategy expert with a demonstrated track record of driving impactful results for leading consumer brands. As the Director of Brand Strategy at Hinge, he leverages his extensive experience in the marketing and advertising industry to develop innovative brand positioning and go-to-market strategies that resonate with target audiences.

Experience Summary

Current Role
As the Director of Brand Strategy at Hinge, Nico is responsible for spearheading the company's brand vision and positioning. He works closely with cross-functional teams to create comprehensive brand strategies that align with Hinge's business objectives and enhance the overall customer experience. Nico's strategic insights and creative problem-solving have been instrumental in strengthening Hinge's brand presence and driving sustainable growth.

Career Progression
Prior to his current role, Nico held several senior-level positions in the marketing and advertising industry. He served as a Senior Creative Strategist at Hinge, where he played a pivotal role in developing impactful brand campaigns and content initiatives. Before that, Nico was a Senior Strategist at Redscout, where he collaborated with clients to craft compelling brand narratives and deliver measurable marketing results. Earlier in his career, he gained valuable experience as a Strategist at 360i and as a Marketing Intern at PUMA Group.

Academic Background
Nico holds a Bachelor's degree in Marketing from the University of Michigan, where he graduated with honors and demonstrated exceptional academic performance.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Consumer insights and trend analysis

• Digital marketing and social media strategy

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Hinge, Nico has been instrumental in driving the company's brand transformation. He spearheaded the development of a new brand platform that resonated with Hinge's target audience, resulting in a 25% increase in brand awareness and a 18% lift in user engagement. Additionally, Nico's strategic guidance on the company's content and social media initiatives has contributed to a 35% growth in organic website traffic.

Conclusion
Nico Klocanas is a versatile brand strategy professional with a proven track record of delivering impactful results for leading consumer brands. His deep understanding of the evolving marketing landscape, coupled with his strategic thinking and creative problem-solving abilities, make him a valuable asset to the Hinge team. As he continues to drive the company's brand vision forward, Nico is poised to make a significant impact on the industry.