Nicola Ryan

VP - Head of Marketing

Professional Overview
Nicola Ryan is a seasoned marketing executive with over a decade of experience driving growth and leading high-performing teams. As the VP - Head of Marketing at Fresh Clean Threads, she oversees all marketing functions, including brand strategy, digital marketing, customer acquisition, and retention. Nicola is a data-driven, innovative leader with a proven track record of developing and executing successful omnichannel marketing campaigns that drive tangible business impact.

Experience Summary

Current Role
As the VP - Head of Marketing at Fresh Clean Threads, Nicola is responsible for leading the company's marketing strategy and initiatives. She manages a team of marketing specialists and is accountable for driving brand awareness, customer acquisition, and revenue growth. Under Nicola's leadership, Fresh Clean Threads has seen a 25% increase in customer acquisition and a 20% improvement in customer retention over the past year.

Career Progression
Prior to her current role, Nicola served as the Director of New Customer Acquisition at Fresh Clean Threads, where she led a team of digital marketing and acquisition specialists to optimize the company's customer acquisition channels and strategies. Before that, she was the Director - Head of Acquisition at Nuts.com, where she spearheaded the company's expansion into new marketing channels, resulting in a 30% increase in new customer acquisition.

Nicola's early career includes roles as a Senior Consultant at Riparian LLC, where she advised clients on data-driven marketing strategies, and as an Associate at PwC, where she gained valuable experience in management consulting and data analytics.

Academic Background
Nicola holds a Bachelor of Science in Business Administration from the University of Chicago, where she graduated with honors. She also completed a Master of Business Administration (MBA) degree from New York University's Stern School of Business, with a focus on marketing and strategy.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Customer acquisition and retention optimization

• Digital marketing, including SEO, SEM, social media, and email

• Data analytics and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Nicola has demonstrated a strong track record of driving growth and delivering exceptional results for her employers. She is known for her strategic thinking, analytical mindset, and ability to effectively communicate complex marketing concepts to both technical and non-technical stakeholders.

Conclusion
With her extensive marketing expertise, data-driven approach, and proven leadership skills, Nicola Ryan is poised to continue making a significant impact in her role as VP - Head of Marketing at Fresh Clean Threads. Her passion for innovation and commitment to driving measurable business outcomes make her a valuable asset to the organization.