Nicolas Arias

Global Associate Director, Influencer Marketing

Professional Overview
Nicolas Arias is an experienced global influencer marketing professional with a demonstrated track record of driving impactful campaigns and building strong industry relationships. As the Global Associate Director of Influencer Marketing at HelloFresh, he spearheads the company's influencer marketing strategy, overseeing a team of specialists to execute innovative, high-performing programs across multiple markets.

Experience Summary

Current Role
In his current role as Global Associate Director of Influencer Marketing at HelloFresh, Nicolas is responsible for leading the strategic development and execution of the company's global influencer marketing efforts. He manages a team of specialists to identify, engage, and collaborate with influential content creators, driving increased brand awareness, customer engagement, and sales. Under his leadership, Nicolas has implemented data-driven, cross-channel influencer campaigns that have delivered measurable results, contributing to HelloFresh's overall marketing success.

Career Progression
Prior to his current role, Nicolas held several positions within the influencer marketing space, steadily ascending to increasingly senior levels. He served as the Global Team Lead for Influencer Marketing at HelloFresh, where he oversaw the strategic planning and management of the company's global influencer initiatives. Earlier, he was the Senior Global Influencer Marketing Manager, responsible for the end-to-end execution of influencer programs across multiple markets.

Before joining HelloFresh, Nicolas gained valuable experience as a Key Account Manager and Project and Account Manager at Sponsokit, where he managed influencer marketing campaigns for a diverse range of clients. He also has a background in journalism, having worked as a radio broadcaster and writer for several media outlets.

Academic Background
Nicolas holds a degree from the Hertie School of Governance, where he specialized in public policy and administration. His academic background has provided him with a strong foundation in strategic thinking, data analysis, and effective communication, which he leverages in his current role.

Areas of Expertise

• Influencer marketing strategy and execution

• Talent identification and management

• Cross-channel campaign planning and optimization

• Data analysis and performance tracking

• Stakeholder management and cross-functional collaboration

• Team leadership and mentorship

Professional Impact
Under Nicolas's leadership, the HelloFresh influencer marketing team has consistently delivered high-performing campaigns that have contributed to the company's growth and success. His strategic approach, data-driven decision-making, and ability to foster strong relationships with influential content creators have resulted in impactful collaborations that have resonated with target audiences and driven measurable business outcomes.

Conclusion
With his extensive experience in the influencer marketing space and a proven track record of success, Nicolas Arias is a valuable asset to the HelloFresh team. As the Global Associate Director of Influencer Marketing, he continues to drive innovation and deliver exceptional results, positioning the company as a leader in the industry.