Nicole Baird

Chief Marketing Officer

Professional Overview
Nicole Baird is an accomplished marketing executive with over 15 years of experience driving strategic brand development and leading high-performing teams. As the Chief Marketing Officer at Garrett Popcorn Shops®, she is responsible for overseeing the company's integrated marketing efforts, including digital marketing, advertising, public relations, and customer experience initiatives.

Experience Summary

Current Role
As the Chief Marketing Officer at Garrett Popcorn Shops®, Nicole is responsible for developing and executing the company's comprehensive marketing strategy to support its continued growth and expansion. She leads a talented team of marketers, creatives, and digital specialists in crafting innovative campaigns that engage customers, enhance brand awareness, and drive sales across the organization's retail and e-commerce channels. Under her leadership, Garrett Popcorn Shops® has experienced a significant increase in digital engagement and online revenue, while also strengthening its presence in key markets.

Career Progression
Prior to joining Garrett Popcorn Shops®, Nicole held various marketing leadership roles at prominent consumer brands, including serving as the Vice President of Marketing at Bluestem Brands and the Director of Marketing at Crate & Barrel. Throughout her career, she has demonstrated a proven track record of developing and implementing successful marketing strategies that align with business objectives and drive measurable results.

Academic Background
Nicole holds a Bachelor of Business Administration degree with a concentration in Marketing from the University of Illinois at Chicago. She is also a graduate of the Harvard Business School's Advanced Management Program, where she focused on strategic leadership and organizational transformation.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and e-commerce optimization

• Brand development and portfolio management

• Customer experience and retention

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Garrett Popcorn Shops®, Nicole has spearheaded the company's digital transformation, implementing a comprehensive e-commerce platform and data-driven marketing initiatives that have significantly increased online sales and customer engagement. She has also led the development of innovative marketing campaigns that have strengthened the brand's reputation and driven increased foot traffic to its retail locations.

Conclusion
With her deep expertise in marketing strategy, digital innovation, and customer-centric leadership, Nicole Baird is poised to continue driving Garrett Popcorn Shops®' growth and success in the rapidly evolving consumer landscape. Her proven track record of delivering measurable results and her commitment to building high-performing teams make her a valuable asset to the organization.