Nicole Cherry

Vice President Sales and Marketing

Professional Overview

Nicole Cherry is an accomplished sales and marketing executive with over 15 years of experience in the outdoor apparel and accessory industry. As the Vice President of Sales and Marketing at DRI DUCK Traders Inc., she oversees the strategic direction and execution of the company's sales and marketing initiatives, driving sustained growth and brand recognition.

Experience Summary

Current Role

As the Vice President of Sales and Marketing at DRI DUCK Traders Inc., Nicole is responsible for leading the company's sales and marketing teams, developing and implementing comprehensive go-to-market strategies, and fostering strong relationships with key clients and distribution partners. Under her leadership, DRI DUCK has expanded its market share and solidified its position as a leading provider of high-quality outdoor gear and accessories.

Career Progression

Nicole joined DRI DUCK Traders in 2004 as a Corporate Sales Manager, where she demonstrated her exceptional sales and account management skills, consistently exceeding revenue targets and building lasting relationships with clients. In 2011, she was promoted to the role of Director of Sales and Marketing, overseeing the strategic alignment of the company's sales and marketing initiatives. Her outstanding performance and strategic vision led to her current appointment as Vice President of Sales and Marketing in 2018.

Academic Background

Nicole holds a Bachelor of Business Administration degree from the University of Kansas, with a concentration in Marketing. During her time at the university, she was recognized for her academic excellence and received several accolades for her contributions to student organizations and campus activities.

Areas of Expertise

• Strategic sales and marketing planning

• Omnichannel sales and distribution management

• Brand development and positioning

• Market research and competitive analysis

• Team leadership and talent development

• Budgeting and financial management

Professional Impact

Under Nicole's leadership, DRI DUCK Traders has experienced significant growth, with a 25% increase in annual revenue over the past three years. She has spearheaded the company's digital transformation, implementing a robust e-commerce platform and targeted marketing campaigns that have expanded the brand's reach and customer base. Nicole's industry expertise and visionary approach have positioned DRI DUCK as a trusted partner for outdoor enthusiasts and retailers alike.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Nicole Cherry is a valuable asset to DRI DUCK Traders. As the Vice President of Sales and Marketing, she continues to drive the company's growth and cement its reputation as a leading provider of high-quality outdoor apparel and accessories.