Nicole Hatley
Director of Content Strategy & Operations
Professional Overview
Nicole Hatley is an accomplished digital marketing leader with over 15 years of experience driving content strategy and operations for global brands. In her current role as Director of Content Strategy & Operations at Skechers, she oversees the development and execution of integrated content solutions that elevate the brand's ecommerce presence and customer engagement. With a strong background in fashion, beauty, and entertainment marketing, Nicole also shares her expertise as a Professor of Ecommerce Marketing at FIDM.
Experience Summary
Current Role
As the Director of Content Strategy & Operations at Skechers, Nicole is responsible for leading a team of content strategists, copywriters, and designers to create impactful digital content that drives conversions and builds brand loyalty. She oversees the development of strategic content plans, manages the production and distribution of engaging content across multiple channels, and collaborates with cross-functional teams to ensure alignment with broader marketing objectives. Under her leadership, Skechers' ecommerce channels have experienced a 25% increase in organic traffic and a 20% lift in online sales.
Career Progression
Prior to her current role, Nicole served as the Global Content Strategy Manager and Digital Marketing Content Manager at Skechers, where she spearheaded the brand's omnichannel content initiatives and drove measurable improvements in customer engagement and sales. She has also held marketing leadership positions at Amazzia and vox.magneta Creative Agency, where she leveraged her expertise in fashion, beauty, and entertainment to develop and execute successful digital marketing campaigns.
Academic Background
Nicole holds a Bachelor of Arts in Marketing from the Fashion Institute of Design & Merchandising (FIDM), where she graduated with highest honors. She is also a respected industry thought leader, sharing her knowledge and insights as a Professor of Ecommerce Marketing at FIDM.
Areas of Expertise
- Omnichannel content strategy and execution
- Ecommerce marketing and customer engagement
- Digital campaign planning and optimization
- Cross-functional collaboration and team leadership
- Fashion, beauty, and entertainment marketing
Professional Impact
Under Nicole's leadership, Skechers' ecommerce content has received several industry awards, including the Digiday Content Marketing Award for Best Ecommerce Content Strategy and the Webby Award for Outstanding Fashion & Beauty Website. She has also been recognized as a "Top 40 Under 40" marketer by Adweek and has served as a guest speaker at industry events, sharing her insights on the evolving landscape of digital marketing.
Conclusion
With her deep expertise in content strategy, ecommerce marketing, and brand building, Nicole Hatley is a dynamic and innovative digital marketing leader. As she continues to drive impactful content solutions for Skechers and inspire the next generation of marketers through her teaching, Nicole is poised to further cement her reputation as a trailblazer in the industry.
