Nicole Hughes

Regional Vice President, CPG Sales

Professional Overview
Nicole Hughes is an accomplished sales leader with over 15 years of experience in the consumer packaged goods (CPG) industry. As the Regional Vice President of CPG Sales at Pear Commerce, she is responsible for driving regional revenue growth, managing a team of sales professionals, and serving as a strategic partner to top CPG brands.

Experience Summary

Current Role
In her current role as Regional Vice President of CPG Sales at Pear Commerce, Nicole is responsible for leading a high-performing sales team across the Central region. She oversees all aspects of the sales process, from prospecting and account management to contract negotiation and client retention. Under her leadership, the regional team has consistently exceeded quarterly sales targets, resulting in a 23% year-over-year revenue increase for the region.

Career Progression
Nicole began her career in media sales, holding positions at OMD USA, BPN Worldwide, and Starcom MediaVest Group, where she honed her skills in account management, media planning, and client relationship building. She then transitioned into the CPG industry, taking on sales roles at Mi9 Retail and Blis, where she demonstrated her ability to drive revenue growth and forge strong partnerships with leading CPG brands.

Academic Background
Nicole holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• CPG industry expertise, with a deep understanding of consumer trends and buying behaviors

• Proven track record in strategic sales planning and execution

• Effective leadership and team management skills

• Proficient in data analysis and using insights to drive sales strategies

• Strong negotiation and contract management capabilities

• Excellent communication and client relationship-building skills

Professional Impact
Throughout her career, Nicole has been recognized for her ability to deliver exceptional results and drive business growth. At Blis, she was instrumental in securing several high-profile CPG accounts, contributing to a 28% increase in regional revenue. Her leadership in the implementation of a new customer relationship management (CRM) system at Mi9 Retail led to a 15% improvement in sales team productivity and a 12% increase in customer retention.

Conclusion
Nicole Hughes is a seasoned sales executive with a proven track record of success in the CPG industry. Her extensive experience, industry expertise, and strong leadership skills make her a valuable asset to Pear Commerce as the company continues to expand its presence in the regional market. Nicole is committed to driving revenue growth, fostering strong client relationships, and developing high-performing sales teams.