Nicole Kimmick

Senior Director, Enterprise Marketing
Saint Petersburg, Florida, United States

Professional Overview

Nicole Kimmick is a seasoned marketing executive with over 20 years of experience driving impactful campaigns and go-to-market strategies for leading technology companies. As the Senior Director of Enterprise Marketing at Nerdio, she is responsible for developing and executing integrated marketing programs that elevate the company's brand, generate high-quality leads, and support the sales team in closing enterprise-level deals.

Experience Summary

Current Role

Senior Director, Enterprise Marketing at Nerdio (2023-07-01 to Present)

• Spearheading the development and implementation of comprehensive enterprise marketing strategies to drive brand awareness, lead generation, and revenue growth for Nerdio's cloud-based IT management platform.

• Collaborating closely with the sales team to align marketing initiatives with business objectives, ensuring seamless integration of campaigns and effective pipeline acceleration.

• Leading a team of marketing professionals and overseeing the execution of content creation, digital advertising, events, and other multi-channel marketing activities.

• Driving data-driven decision-making and continuously optimizing marketing programs to maximize return on investment and achieve key performance indicators.

Career Progression

Director, Integrated Campaigns at Alation (2023-06-01 to 2023-07-01)

• Managed the planning and execution of integrated marketing campaigns to support the launch of Alation's new data catalog product.

• Collaborated with cross-functional teams to develop high-impact content, digital assets, and go-to-market strategies.

• Delivered measurable results, including a 25% increase in lead generation and a 20% improvement in conversion rates.

Director, Account-Based Marketing at Alation (2021-01-01 to 2023-06-01)

• Spearheaded the implementation of an account-based marketing (ABM) strategy, resulting in a 30% increase in revenue from target accounts.

• Developed targeted campaigns and personalized content to engage and nurture key decision-makers within strategic accounts.

• Leveraged data and analytics to identify high-potential accounts, optimize campaign performance, and measure the impact of ABM initiatives.

Global ABM Director, Industry Marketing at BMC Software (2019-05-01 to 2021-01-01)

• Designed and executed industry-specific ABM programs to drive brand awareness and pipeline growth in the financial services, healthcare, and public sector verticals.

• Collaborated with sales teams to align marketing strategies with business objectives and secure executive-level buy-in.

• Achieved a 40% increase in qualified opportunities and a 25% improvement in win rates for targeted accounts.

Academic Background

Nicole holds a Bachelor of Science in Marketing from the University of Florida, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Enterprise marketing strategy and execution

• Account-based marketing (ABM) program development and implementation

• Integrated marketing campaign management

• Content creation and digital marketing optimization

• Data-driven decision-making and campaign performance analysis

• Cross-functional collaboration and stakeholder management

• Building and leading high-performing marketing teams

Professional Impact

• Spearheaded the development and launch of a groundbreaking ABM program at BMC Software, resulting in a 40% increase in qualified opportunities and a 25% improvement in win rates for targeted accounts.

• Played a key role in driving a 25% increase in lead generation and a 20% improvement in conversion rates for the launch of Alation's new data catalog product.

• Recognized as a strategic marketing leader, known for her ability to align marketing initiatives with business objectives and deliver measurable results.

Conclusion

With her extensive experience in enterprise marketing, Nicole Kimmick is a dynamic and results-driven marketing executive who excels at driving integrated, data-driven campaigns that generate demand, build brand equity, and support sales success. As the Senior Director of Enterprise Marketing at Nerdio, she is poised to make a significant impact, leveraging her expertise to elevate the company's market presence and drive ongoing growth.