Nicole Landberg

SVP, Integrated Marketing | San Francisco, California, United States

Professional Overview

Nicole Landberg is an accomplished marketing executive with over 20 years of experience driving integrated marketing strategies and delivering measurable business impact. As the Senior Vice President of Integrated Marketing at Curology, she leads a talented team in executing cross-channel campaigns to drive customer acquisition, engagement, and retention.

Experience Summary

Current Role

As the SVP of Integrated Marketing at Curology, Nicole is responsible for overseeing the development and implementation of the company's comprehensive marketing initiatives. She strategically aligns the brand's marketing efforts across digital, social, and traditional channels to deliver a cohesive customer experience and support the organization's growth objectives. Under her leadership, Curology has experienced notable increases in brand awareness, customer acquisition, and customer lifetime value.

Career Progression

Prior to joining Curology, Nicole held several senior marketing roles, including VP of Go-to-Market (Marketing) at Native, VP of Integrated Marketing at Shipt, and Head of Enrollment & Engagement at Better Therapeutics. Throughout her career, she has demonstrated a talent for leveraging data-driven insights to inform strategic decision-making and drive successful marketing campaigns. Her expertise spans the consumer health, beauty, and retail industries, where she has consistently delivered measurable results and helped organizations achieve their growth targets.

Academic Background

Nicole holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

Integrated marketing strategy and execution

Digital marketing, including social media, email, and search engine optimization

Customer acquisition and retention

Brand development and positioning

Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Native, Nicole spearheaded the launch of a highly successful influencer marketing campaign that resulted in a 28% increase in customer acquisition and a 15% improvement in customer lifetime value. At Shipt, she led the development and implementation of a comprehensive omnichannel marketing strategy that contributed to a 35% year-over-year growth in the company's customer base.

Conclusion

With her extensive marketing expertise, strategic mindset, and proven track record of driving measurable results, Nicole Landberg is a valuable asset to the Curology team. As she continues to shape the company's integrated marketing approach, she is poised to make a significant impact on Curology's growth and market presence.