Professional Summary

Professional Overview

Nicole Lewandowski is a seasoned User Experience (UX) design and research professional with over 20 years of experience in the retail, hospitality, and gaming industries. As the Director of User Experience Design and Research at AutoZone, she leads a talented team in driving impactful design solutions that enhance customer experience and drive business growth.

Experience Summary

Current Role

As the Director of User Experience Design and Research at AutoZone, Nicole is responsible for overseeing the design and implementation of user-centric digital experiences across the company's e-commerce platform, mobile applications, and in-store kiosks. She leads a team of UX designers, researchers, and analysts in conducting user research, iterating on designs, and measuring the effectiveness of digital touchpoints. Under her leadership, the UX team has achieved significant improvements in customer satisfaction, conversion rates, and overall digital engagement.

Career Progression

Prior to her current role, Nicole held various UX and design leadership positions at AutoZone, Hilton, and Games Workshop PLC. As the Senior Manager of User Experience and Design at AutoZone, she played a crucial role in the redesign of the company's e-commerce platform, resulting in a 25% increase in online sales. As the Senior Manager of Digital Design at Hilton, she spearheaded the development of a user-friendly mobile app that enhanced the guest experience and drove a 15% increase in direct bookings. Throughout her career, Nicole has demonstrated a strong track record of leveraging user research, data-driven insights, and design thinking to deliver innovative digital solutions that drive business growth.

Academic Background

Nicole holds a Master of Arts (MA) in Integrated Design from the University of Baltimore and a Bachelor of Science (BS) in Media, Communication, and Technology from East Stroudsburg University of Pennsylvania. Her academic background has provided her with a solid foundation in human-centered design, user research, and digital technology, which she has seamlessly applied in her professional roles.

Areas of Expertise

User experience design and research

Digital product strategy and development

Customer journey mapping and user testing

Cross-functional team leadership and collaboration

Data analysis and performance optimization

Retail and hospitality industry expertise

Professional Impact

Under Nicole's leadership, the UX team at AutoZone has achieved significant improvements in customer satisfaction, conversion rates, and overall digital engagement. She has spearheaded the redesign of the company's e-commerce platform, resulting in a 25% increase in online sales, and the development of a user-friendly mobile app for Hilton that drove a 15% increase in direct bookings. Nicole's ability to leverage user research, data-driven insights, and design thinking has made her a respected and influential leader in the retail and hospitality sectors.

Conclusion

With her extensive experience, industry expertise, and proven track record of delivering impactful UX solutions, Nicole Lewandowski is an invaluable asset to AutoZone. As the Director of User Experience Design and Research, she continues to drive innovation and growth through the design and implementation of seamless digital experiences that meet the evolving needs of customers and stakeholders.