Nicole Lindenbaum

Vice President, Marketing
New York, New York, United States

Professional Overview

Nicole Lindenbaum is an experienced marketing executive with a proven track record of driving growth, building brand awareness, and delivering impactful marketing strategies. As the Vice President of Marketing at Routable, she is responsible for leading the company's global marketing initiatives, overseeing a team of talented professionals, and aligning marketing efforts with the organization's strategic objectives.

Experience Summary

Current Role

As the Vice President of Marketing at Routable, a leading payments and expense management platform, Nicole is responsible for developing and executing comprehensive marketing strategies that support the company's ambitious growth plans. She leads a cross-functional team in delivering high-impact campaigns, strengthening the brand's positioning, and driving customer acquisition and retention. Under her leadership, Routable has seen a significant increase in website traffic, lead generation, and customer engagement, positioning the company as a market leader in its industry.

Career Progression

Prior to joining Routable, Nicole held senior marketing roles at several fast-growing technology companies. As the Vice President of Marketing at Forecast, she spearheaded the rebranding initiative and led the successful launch of the company's new product offerings, resulting in a 25% increase in revenue. At Teampay, Nicole served as the Vice President of Marketing, where she built a high-performing marketing team and implemented data-driven strategies that contributed to the company's rapid expansion. Earlier in her career, Nicole held marketing leadership positions at PeopleDoc Inc. and Jibe, Inc., where she demonstrated her ability to drive product adoption, generate qualified leads, and foster strong customer relationships.

Academic Background

Nicole holds an MBA from the Olin Business School at Washington University in St. Louis, where she specialized in marketing and entrepreneurship. During her time at Olin, she was recognized for her academic excellence and leadership skills, graduating with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing and lead generation

• Content creation and thought leadership

• Customer acquisition and retention

• Data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Under Nicole's leadership, the marketing teams she has managed have consistently exceeded their key performance indicators, contributing to significant business growth and market share expansion. Her innovative approaches to customer segmentation, personalized campaign development, and leveraging of emerging technologies have earned her recognition as a marketing innovator within her industry.

Conclusion

With her extensive experience, strategic mindset, and passion for driving results, Nicole Lindenbaum is a highly sought-after marketing executive. In her current role at Routable, she is poised to continue her track record of success, further strengthening the company's market position and delivering exceptional value to its customers.