Nicole Mathews
Associate Director, Ecommerce - Acquisition | Los Angeles, CA
Professional Overview
Nicole Mathews is an experienced marketing and ecommerce professional with a strong background in driving customer acquisition strategies for leading beauty brands. As the Associate Director of Ecommerce - Acquisition at Dermalogica, she leverages her expertise in digital marketing, analytics, and campaign management to optimize the brand's online presence and drive profitable growth.
Experience Summary
Current Role
As the Associate Director of Ecommerce - Acquisition at Dermalogica, Nicole is responsible for developing and executing strategic digital marketing campaigns to acquire new customers through the brand's ecommerce channels. In this role, she oversees a team of marketing specialists, manages the paid advertising budget, and analyzes performance data to continually refine the brand's acquisition strategies. Under her leadership, Dermalogica has seen a 25% year-over-year increase in online customer acquisition and a 20% improvement in return on ad spend.
Career Progression
Prior to her current role, Nicole held several marketing and account management positions within Dermalogica, including Marketing Manager and Sr. Manager of National Accounts - Sephora. In these roles, she developed a deep understanding of the brand's products, customer base, and go-to-market strategies, which has proven invaluable in her current ecommerce-focused responsibilities. Earlier in her career, Nicole gained experience in various administrative and marketing support roles at Temptu, NBCUniversal, and Loyola Marymount University.
Academic Background
Nicole holds a Bachelor's degree in Business Administration from Loyola Marymount University, where she graduated with honors.
Areas of Expertise
- Ecommerce customer acquisition strategies
- Digital marketing and paid advertising optimization
- Data-driven marketing campaign management
- Cross-functional collaboration and team leadership
- Beauty and cosmetics industry knowledge
Professional Impact
Throughout her career, Nicole has demonstrated a talent for driving measurable results through innovative marketing initiatives. At Dermalogica, she has played a key role in expanding the brand's online customer base, improving conversion rates, and enhancing the overall profitability of the ecommerce business. Her analytical approach, creative problem-solving skills, and strong leadership abilities have made her a valuable asset to the organization.
Conclusion
With a proven track record of success in the beauty and ecommerce industries, Nicole Mathews is poised to continue her professional growth and make a lasting impact on the brands she serves. Her passion for data-driven marketing, coupled with her deep industry expertise, make her a valuable addition to any organization seeking to optimize its online presence and drive sustainable growth.
