Nicole Mayo

MBA Candidate

Nicole Mayo is a driven and accomplished marketing professional currently pursuing her MBA at the prestigious NYU Stern School of Business. With a diverse background spanning digital product management, CRM, email marketing, and marketing analytics, Nicole brings a unique blend of technical expertise and strategic acumen to her academic endeavors.

Professional Overview

As an MBA candidate, Nicole is sharpening her leadership skills and expanding her business acumen to drive innovation and transformation within the industry. Her areas of focus include digital marketing, customer experience optimization, and data-driven decision-making.

Experience Summary

Current Role

As an MBA Candidate at NYU Stern, Nicole is honing her skills in strategic management, finance, and entrepreneurship. Through rigorous coursework and hands-on projects, she is positioning herself to take on high-impact roles upon graduation.

Career Progression

Prior to her MBA, Nicole held various marketing roles, demonstrating a consistent track record of success. As a Digital Product Manager at Native Pet, she spearheaded the development and launch of a new ecommerce platform, driving a 25% increase in online sales. She also served as the CRM Manager at Native Pet, where she implemented targeted email campaigns that boosted customer engagement by 18%.

Before that, Nicole was the CRM & Email Marketing Manager at Something Navy, where she optimized the company's email marketing strategy, resulting in a 12% improvement in open rates and a 15% increase in revenue. Earlier in her career, she worked as an Automation & Optimization Analyst at IL MAKIAGE, where she leveraged data and analytics to enhance the company's digital marketing efforts.

Academic Background

Nicole holds a Bachelor's degree in Communications from the University of Miami. She is currently pursuing her MBA at the NYU Stern School of Business, with a focus on marketing and operations management.

Areas of Expertise

• Digital marketing strategy and execution

• Customer relationship management (CRM) and email marketing

• Data analysis and campaign optimization

• Cross-functional collaboration and project management

• Strategic decision-making and problem-solving

Professional Impact

Throughout her career, Nicole has demonstrated a passion for driving measurable results and making a tangible impact on the businesses she has served. Her ability to combine technical expertise with strategic thinking has earned her a reputation as a high-performing marketing professional.

Conclusion

As Nicole continues her MBA journey, she is poised to leverage her extensive marketing experience and academic acumen to make significant contributions to the industry. With a strong foundation in data-driven marketing and a commitment to continuous learning, she is well-positioned to take on leadership roles and drive transformative change within the ever-evolving world of marketing.