Nicole Oakes

Senior Director, Strategic Services

Professional Overview

Nicole Oakes is a seasoned marketing and client services professional with over 20 years of experience helping leading retail and e-commerce brands drive strategic growth. As the Senior Director of Strategic Services at Belardi Wong, she leverages her deep expertise in digital marketing, data analytics, and omnichannel strategy to develop and implement innovative solutions that maximize business performance for her clients.

Experience Summary

Current Role

As the Senior Director of Strategic Services at Belardi Wong, Nicole is responsible for overseeing strategic planning and execution for the firm's key retail clients. In this role, she works closely with cross-functional teams to develop data-driven marketing strategies, optimize digital channels, and drive measurable revenue growth. Under her leadership, Nicole's clients have achieved significant improvements in customer acquisition, engagement, and loyalty, resulting in a cumulative annual revenue increase of over 15% across her portfolio.

Career Progression

Prior to joining Belardi Wong, Nicole held various marketing and client services leadership roles at renowned organizations such as National Vision Inc., Harte Hanks, Saks Fifth Avenue OFF 5TH, Experian CheetahMail, and Spiegel. Throughout her career, she has consistently demonstrated the ability to identify and capitalize on emerging market trends, implement effective multichannel strategies, and deliver exceptional results for her clients. Nicole's diverse experience, coupled with her adaptability and strategic mindset, have been instrumental in her success in driving transformative change and delivering measurable business impact.

Academic Background

Nicole holds a Bachelor of Arts degree in Marketing from the University of North Carolina at Chapel Hill, where she graduated cum laude with a focus on consumer behavior and digital marketing.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Data-driven customer acquisition and retention

• Digital marketing optimization (SEO, SEM, social media, email)

• Predictive analytics and customer insights

• Retail industry expertise, with a focus on e-commerce and off-price sectors

• Cross-functional team leadership and client relationship management

Professional Impact

Throughout her career, Nicole has been recognized for her ability to drive transformative change and deliver exceptional results for her clients. Some of her notable achievements include:

• Spearheaded the redesign and optimization of a major retailer's e-commerce platform, resulting in a 25% increase in online sales and a 30% reduction in customer acquisition costs.

• Developed and implemented a highly targeted, data-driven marketing strategy for a national vision care provider, leading to a 20% year-over-year growth in new customer acquisition.

• Served as a guest speaker at industry conferences, sharing best practices and insights on leveraging data and technology to enhance the customer experience.

Conclusion

With her extensive experience, proven track record of success, and deep industry knowledge, Nicole Oakes is a valuable asset to the Belardi Wong team and her clients. Driven by a passion for innovation and a commitment to driving measurable results, she is well-positioned to continue making a significant impact in the ever-evolving retail and e-commerce landscape.