Nicole Oberholtzer
Senior Digital Marketing Strategist
Lancaster, Pennsylvania, United States
Professional Overview
Nicole Oberholtzer is a seasoned digital marketing strategist with a proven track record of driving impactful results for clients across diverse industries. In her current role as Senior Digital Marketing Strategist at Listrak, she leverages her expertise in data-driven marketing, content optimization, and omnichannel strategy to help businesses elevate their online presence and achieve their growth objectives.
Experience Summary
Current Role
As Senior Digital Marketing Strategist at Listrak, Nicole is responsible for developing and executing comprehensive digital marketing campaigns that blend search engine optimization (SEO), content marketing, social media, and paid advertising. She works closely with cross-functional teams to analyze data, identify emerging trends, and implement strategies that consistently drive increased website traffic, lead generation, and conversions for the company's portfolio of clients. During her tenure, Nicole has spearheaded several high-profile digital initiatives that have yielded measurable improvements in key performance indicators, solidifying her reputation as a dynamic and results-oriented marketing professional.
Career Progression
Prior to joining Listrak, Nicole was a self-employed Marketing Consultant, where she provided strategic advisory services and hands-on support to small and medium-sized businesses seeking to enhance their digital marketing capabilities. In this role, she honed her skills in content creation, social media management, and search engine marketing, helping clients achieve impressive growth in their online presence and customer engagement. Nicole's ability to translate complex marketing concepts into actionable, data-driven strategies has been a hallmark of her career, earning her recognition as a trusted advisor and collaborative partner.
Academic Background
Nicole holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated cum laude and was recognized for her academic excellence and leadership contributions.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Content creation, curation, and optimization
- Social media marketing and community engagement
- Data analysis and performance tracking
- Cross-functional collaboration and client management
Professional Impact
During her tenure as a Marketing Consultant, Nicole developed and implemented a comprehensive digital marketing strategy for a local e-commerce retailer that resulted in a 32% increase in website traffic, a 24% rise in online sales, and a 19% improvement in customer acquisition cost. At Listrak, she has played a pivotal role in the successful launch of several high-profile client campaigns, leading to an average 27% increase in conversion rates across the company's portfolio.
Conclusion
With her extensive experience, strategic mindset, and data-driven approach, Nicole Oberholtzer is well-positioned to continue making a significant impact in the digital marketing landscape. Driven by a passion for innovation and a commitment to delivering exceptional results, she is poised to push the boundaries of what's possible in the ever-evolving world of online marketing.
