Professional Summary
Professional Overview
Nicole Pedrick is a Senior Paid Media Marketing Associate with expertise in digital advertising, campaign strategy, and performance optimization. With a focus on the retail and e-commerce industries, she leverages her data-driven approach to drive impactful results for her clients.
Experience Summary
Current Role
As the Senior Paid Media Marketing Associate at J.Crew, Nicole is responsible for overseeing the company's digital advertising campaigns across various paid channels, including social media, search, and display. In this role, she manages a team of marketing professionals, develops strategic campaign plans, and analyzes performance data to continuously optimize campaign effectiveness. Nicole has successfully driven a 25% increase in return on ad spend (ROAS) for J.Crew's paid media initiatives over the past year.
Career Progression
Prior to her current position, Nicole held roles as a Paid Media Associate at J.Crew, a Digital Media Strategist at Stream Companies, and a Digital Marketing Associate at Hibu. Throughout her career, she has demonstrated a strong ability to adapt to changing market conditions, implement innovative advertising strategies, and collaborate with cross-functional teams to achieve measurable results.
Academic Background
Nicole holds a Bachelor of Arts degree in Strategic Communication from Temple University, where she graduated cum laude and was recognized for her outstanding academic performance.
Areas of Expertise
- Paid media campaign management and optimization
- Digital advertising strategy and channel selection
- Performance analysis and data-driven decision making
- Team leadership and project management
- Effective communication and client-facing skills
Professional Impact
During her time at J.Crew, Nicole has spearheaded the implementation of a new paid social media strategy, resulting in a 35% increase in customer acquisition and a 20% improvement in customer lifetime value. Additionally, she has been actively involved in industry events, sharing her insights and best practices through speaking engagements and contributing to industry publications.
Conclusion
With a proven track record of driving digital advertising success, Nicole Pedrick is a highly skilled and versatile marketing professional. Her combination of technical expertise, strategic thinking, and leadership abilities make her a valuable asset to any organization looking to optimize its paid media initiatives and achieve measurable growth.
