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Nicoletta Ruhl

Head of Business Development
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Nicoletta Ruhl - Head of Business Development at StatusPro



Summary


Nicoletta Ruhl is the Head of Business Development at StatusPro, a sports technology and gaming company specializing in virtual reality (VR) experiences. With over 15 years of experience in the sports business sector, Ruhl has been instrumental in elevating StatusPro’s market presence and effectiveness.

Professional Experience


StatusPro:
  • Position: Head of Business Development

  • Location: Miami, Florida

  • Role: Joined StatusPro in 2020 and was significantly involved in securing the first-ever NFL and NFLPA-licensed VR simulation gaming franchise, NFL PRO ERA.


Previous Roles:
  • Director of Digital Media at San Diego/Los Angeles Chargers (2009)

  • Built the digital and social media production component from the ground up


Education


  • Graduated from Yale University in 2006

  • Activities and Societies: Division I athlete, All-Ivy League swimmer, Water Polo player

  • Earned a Master of Science in Management from Stanford University Graduate School of Business in 2018


Key Achievements


  • StatusPro Initiatives:

  • Instrumental in closing a Series A funding round of $20 million, led by Google Ventures.

  • Collaborated with the NFL to secure licensing deals that significantly enhanced the product’s authenticity and market value.


  • Previous Achievements:

  • Created and monetized a digital and social production department at the Chargers, pioneering new revenue streams through social media.


Recent Activities


  • LinkedIn Posts:

  • Nov 24, 2022: Celebrated milestones of StatusPRO, highlighting the company's advancements in the virtual reality world.

  • Feb 12, 2024: Promoted unique NFL on-field experiences through StatusPRO’s VR technology.

  • Apr 18, 2024: Announced hosting a lunch event for startup leaders to exchange best practices and leadership lessons.


Leadership Roles and Contributions


  • Formed a strong leadership team at StatusPro alongside Casey Bufford and Neha Gupta, focusing on enhancing the sports fan experience through immersive VR technology.

  • Emphasized the importance of a diverse and inclusive corporate culture as a core part of StatusPro’s competitive advantage.


Personal Insights


  • Ruhl’s career has been driven by a passion for integrating sports with technology, leveraging her extensive background in digital media and business development.

  • Known for her effective leadership and ability to bridge the gap between technology and sports media, Ruhl continues to push the boundaries of sports tech innovation.


Nicoletta Ruhl’s dedication to sports technology and her strategic acumen have made her a pivotal figure at StatusPro, contributing to the company's growth and innovation in the VR sports gaming sector. Her background and achievements provide a robust foundation for potential sales and collaboration opportunities.
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