Nicolle Lopez

Senior Social Manager
Washington, District of Columbia, United States

Professional Overview

Nicolle Lopez is a seasoned digital marketing professional with over 8 years of experience in social media strategy and community management. As the Senior Social Manager at Amtrak, she oversees the execution of comprehensive social media campaigns, driving brand awareness and engagement across multiple platforms. With a strong background in content creation, analytics, and influencer relations, Nicolle has a proven track record of delivering measurable results and elevating brand positioning within the transportation industry.

Experience Summary

Current Role

Senior Social Manager, Amtrak (2025-01-01 to Present)

• Develop and implement innovative social media strategies to promote Amtrak's products and services, resulting in a 25% increase in social media following and a 35% uplift in engagement rates.

• Lead a team of social media specialists, coordinating cross-functional efforts to create and distribute compelling, user-centric content that resonates with Amtrak's diverse customer base.

• Collaborate with marketing, PR, and advertising teams to align social media initiatives with broader organizational goals, ensuring a cohesive brand narrative across all touchpoints.

• Leverage data-driven insights to optimize social media campaigns, measure performance, and identify opportunities for growth and improvement.

• Serve as a subject matter expert, providing strategic counsel to senior leadership and contributing to the company's digital marketing roadmap.

Career Progression

Social Media Manager, Amtrak (2021-11-01 to 2025-01-01)

• Managed the day-to-day execution of Amtrak's social media channels, driving a 20% increase in organic reach and a 15% boost in customer satisfaction ratings.

• Collaborated with cross-functional teams to develop and implement social media content calendars, executing successful campaigns that drove brand engagement and customer loyalty.

• Monitored social media trends and competitive landscape, adapting strategies to stay ahead of industry shifts and meet evolving customer needs.

Social Media Content Lead, Amtrak (2018-05-01 to 2021-12-01)

• Spearheaded the creation and curation of engaging, high-quality social content that aligned with Amtrak's brand identity and marketing objectives.

• Established partnerships with influential industry figures and brand ambassadors, leveraging their reach to amplify Amtrak's social media presence.

• Analyzed social media performance metrics, preparing comprehensive reports and making data-driven recommendations to optimize content and improve campaign effectiveness.

Senior Account Executive, Pinta (2017-03-01 to 2018-05-01)

• Managed the social media strategy and execution for a diverse portfolio of clients, delivering measurable results and exceeding client expectations.

• Collaborated with cross-functional teams to develop and implement integrated marketing campaigns, seamlessly integrating social media components.

• Provided strategic counsel to clients, advising on best practices and emerging trends in the digital marketing landscape.

Academic Background

Nicolle holds a Bachelor of Arts degree in Marketing from The George Washington University, where she graduated with Honors. During her time at GWU, she was an active member of the university's Social Media Club and served on the Advisory Council, contributing to the development of the institution's digital marketing initiatives.

Areas of Expertise

• Social media strategy and campaign management

• Content creation and curation

• Influencer marketing and brand partnerships

• Social media analytics and performance optimization

• Cross-functional collaboration and stakeholder management

• Strategic planning and data-driven decision making

Professional Impact

• Recognized as a rising star in the social media industry, Nicolle was selected to participate in the ADWEEK Mentorship Exchange, where she collaborates with industry leaders to further develop her skills and contribute to the broader marketing community.

• Appointed as a Board Member of SocialMedia.org, Nicolle leverages her expertise to shape industry best practices, advocate for ethical social media practices, and drive innovation within the field.

Conclusion

Nicolle Lopez is a dynamic and results-driven social media professional who consistently delivers innovative and impactful campaigns that elevate brand positioning and drive tangible business outcomes. With a keen eye for emerging trends, a data-driven approach, and a passion for leveraging social media to drive real-world impact, Nicolle is poised to continue her trajectory as a leader in the digital marketing landscape.