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Nidhi G.

Nidhi G.


Senior Web Optimization Analyst

Professional Overview



Nidhi is a seasoned digital optimization expert with a proven track record of driving impactful results for market-leading companies. As a Senior Web Optimization Analyst, she specializes in leveraging data-driven insights to optimize website performance, enhance user experiences, and boost conversion rates.

Experience Summary



Current Role


As the Senior Web Optimization Analyst at WEKA, Nidhi is responsible for leading the company's web optimization initiatives. In this role, she analyzes user behavior, tests hypotheses, and implements data-driven strategies to continually improve website conversion rates and customer engagement. Nidhi's expertise in A/B testing, multivariate experiments, and advanced analytics has enabled WEKA to achieve significant increases in online revenue and customer satisfaction.

Career Progression


Prior to her current role, Nidhi held various optimization-focused positions, including Web Analytics & Conversion Rate Optimization Manager (USA Market) at Enphase Energy, Conversion Rate Optimisation Manager (USA Market) at The Knot Worldwide, and Global Conversion Optimization Manager at TeamViewer. Her diverse experience across industries has equipped her with a deep understanding of global market dynamics and the ability to adapt optimization strategies to different business contexts.

Academic Background


Nidhi holds a Bachelor of Engineering degree in Computer Science from the prestigious Indian Institute of Technology (IIT), Mumbai. Her strong technical foundation, coupled with her passion for digital optimization, has been instrumental in her success throughout her career.

Areas of Expertise


  • Website optimization and A/B testing

  • Conversion rate optimization (CRO)

  • User experience (UX) analysis and enhancement

  • Web analytics and data-driven decision-making

  • Multivariate experimentation and statistical analysis

  • Digital marketing strategy and implementation

  • Cross-functional collaboration and stakeholder management


Professional Impact


Nidhi's optimization efforts have driven significant business impact for her previous employers. At Enphase Energy, she implemented a comprehensive CRO program that resulted in a 23% increase in online conversion rates. During her tenure at The Knot Worldwide, she spearheaded the optimization of the company's US-based websites, leading to a 15% uplift in revenue. Nidhi's expertise and innovative approach have consistently helped organizations achieve their growth objectives.

Conclusion


With her deep expertise in web optimization, strong analytical capabilities, and proven track record of driving tangible results, Nidhi is poised to continue making a significant impact in her current role at WEKA and beyond. Her versatile skill set and adaptability make her a valuable asset in any organization seeking to enhance its digital presence and customer experiences.