Nidhi Lalla
Associate Vice President | Mumbai, Maharashtra, India
Professional Overview
Nidhi Lalla is an accomplished Associate Vice President with a diverse background spanning account management, co-founding a startup, and leading high-profile projects. Her expertise lies in driving digital marketing strategies, fostering strong client relationships, and delivering measurable results across various industries.
Experience Summary
Current Roles
Associate Vice President, TING (Present)
- Oversees a team of account managers and creatives to deliver integrated marketing solutions for prestigious clients
- Collaborates closely with cross-functional teams to conceptualize and execute successful digital campaigns
- Spearheads new business development initiatives, resulting in significant client acquisition and revenue growth
Co-Founder, Ethnic Andaz (Present)
- Co-founded a startup focused on promoting Indian heritage and culture through a digital platform
- Responsible for strategy, operations, and brand management to establish Ethnic Andaz as a leading lifestyle brand
Group Account Director, Makani Creatives Pvt. Ltd. (Present)
- Manages a portfolio of key accounts, ensuring seamless project delivery and client satisfaction
- Provides strategic guidance to the creative team to develop impactful campaigns that align with client objectives
Group Account Manager, Brandmovers India (Present)
- Oversaw the planning and execution of digital marketing campaigns for a diverse range of clients
- Acted as the primary point of contact, fostering strong client relationships and driving account growth
Group Account Manager, TING (Present)
- Collaborated with the creative and media teams to conceptualize and implement innovative digital solutions
- Monitored campaign performance and provided data-driven insights to optimize marketing efforts
Career Progression
Prior to her current roles, Nidhi held positions as a Group Account Manager at TING and Brandmovers India, where she honed her skills in digital marketing, client management, and project delivery.
Academic Background
Nidhi holds a Bachelor's degree in Commerce from the University of Mumbai, where she graduated with distinction.
Areas of Expertise
- Digital marketing strategy and campaign execution
- Integrated marketing solutions across diverse industries
- Client relationship management and business development
- Start-up operations and brand management
- Cross-functional team leadership and collaboration
Professional Impact
- Spearheaded the launch of several successful digital campaigns, resulting in increased brand awareness and customer engagement for clients
- Co-founded Ethnic Andaz, a thriving startup that promotes Indian culture and heritage through a digital platform
- Consistently exceeded client expectations, leading to long-term partnerships and significant account growth
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Nidhi Lalla is a valuable asset to any organization. Her versatility, coupled with her passion for driving innovative digital solutions, position her as a strategic leader poised to make a lasting impact in the industry.