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Nidhi Lalla

Nidhi Lalla


Associate Vice President | Mumbai, Maharashtra, India

Professional Overview


Nidhi Lalla is an accomplished Associate Vice President with a diverse background spanning account management, co-founding a startup, and leading high-profile projects. Her expertise lies in driving digital marketing strategies, fostering strong client relationships, and delivering measurable results across various industries.

Experience Summary


Current Roles


Associate Vice President, TING (Present)
  • Oversees a team of account managers and creatives to deliver integrated marketing solutions for prestigious clients

  • Collaborates closely with cross-functional teams to conceptualize and execute successful digital campaigns

  • Spearheads new business development initiatives, resulting in significant client acquisition and revenue growth


Co-Founder, Ethnic Andaz (Present)
  • Co-founded a startup focused on promoting Indian heritage and culture through a digital platform

  • Responsible for strategy, operations, and brand management to establish Ethnic Andaz as a leading lifestyle brand


Group Account Director, Makani Creatives Pvt. Ltd. (Present)
  • Manages a portfolio of key accounts, ensuring seamless project delivery and client satisfaction

  • Provides strategic guidance to the creative team to develop impactful campaigns that align with client objectives


Group Account Manager, Brandmovers India (Present)
  • Oversaw the planning and execution of digital marketing campaigns for a diverse range of clients

  • Acted as the primary point of contact, fostering strong client relationships and driving account growth


Group Account Manager, TING (Present)
  • Collaborated with the creative and media teams to conceptualize and implement innovative digital solutions

  • Monitored campaign performance and provided data-driven insights to optimize marketing efforts


Career Progression


Prior to her current roles, Nidhi held positions as a Group Account Manager at TING and Brandmovers India, where she honed her skills in digital marketing, client management, and project delivery.

Academic Background


Nidhi holds a Bachelor's degree in Commerce from the University of Mumbai, where she graduated with distinction.

Areas of Expertise


  • Digital marketing strategy and campaign execution

  • Integrated marketing solutions across diverse industries

  • Client relationship management and business development

  • Start-up operations and brand management

  • Cross-functional team leadership and collaboration


Professional Impact


  • Spearheaded the launch of several successful digital campaigns, resulting in increased brand awareness and customer engagement for clients

  • Co-founded Ethnic Andaz, a thriving startup that promotes Indian culture and heritage through a digital platform

  • Consistently exceeded client expectations, leading to long-term partnerships and significant account growth


Conclusion


With her extensive experience, strategic mindset, and proven track record of success, Nidhi Lalla is a valuable asset to any organization. Her versatility, coupled with her passion for driving innovative digital solutions, position her as a strategic leader poised to make a lasting impact in the industry.