NL

Nidhi Lalla

Nidhi Lalla


Associate Vice President | Mumbai, Maharashtra, India

Professional Overview


Nidhi Lalla is an accomplished marketing and advertising professional with over a decade of experience driving strategic initiatives and delivering impactful campaigns. As an Associate Vice President, she leverages her expertise in account management, brand development, and creative ideation to spearhead successful outcomes for her clients.

Experience Summary



Current Roles


  • Associate Vice President at TING: Responsible for managing high-profile client accounts, overseeing end-to-end project delivery, and leading cross-functional teams to achieve business objectives.

  • Co-Founder at Ethnic Andaz: Co-founded a successful start-up focused on promoting ethnic and traditional Indian fashion and apparel, leveraging digital marketing strategies to build brand awareness and drive sales.

  • Group Account Director at Makani Creatives Pvt. Ltd.: Adept at leading integrated marketing campaigns, developing brand positioning, and fostering strong client relationships to ensure exceptional service delivery.

  • Group Account Manager at Brandmovers India and TING: Demonstrated expertise in account management, client servicing, and campaign execution, consistently delivering measurable results for diverse client portfolios.


Career Progression


Nidhi's career trajectory has been marked by a steady rise through the ranks, showcasing her ability to take on increasingly challenging roles and responsibilities. She has honed her skills across various aspects of marketing and advertising, including strategic planning, creative development, and client relationship management. Her dedication and innovative approach have contributed to the success of the organizations she has been associated with.

Academic Background


Nidhi holds a Bachelor's degree in Mass Communication from the University of Mumbai, where she graduated with distinction. Her academic achievements and specialized knowledge in communication and media have been instrumental in her professional success.

Areas of Expertise


  • Account Management: Adept at building and maintaining strong client relationships, understanding business objectives, and delivering tailored solutions to meet client needs.

  • Brand Development: Skilled in crafting compelling brand narratives, designing effective marketing campaigns, and driving brand awareness and loyalty.

  • Digital Marketing: Proficient in leveraging digital platforms and technologies to create impactful, data-driven marketing strategies that drive tangible results.

  • Creative Ideation: Recognized for her ability to conceptualize and execute innovative, award-winning campaigns that resonate with target audiences.

  • Project Management: Effective in leading cross-functional teams, coordinating project deliverables, and ensuring timely and successful project completion.


Professional Impact


Nidhi's contributions have been instrumental in driving the success of the organizations she has been associated with. She has spearheaded award-winning campaigns, managed high-profile client accounts, and co-founded a thriving start-up that celebrates ethnic Indian fashion. Her strategic thinking, creative flair, and exceptional client service have earned her a reputation as a trusted and respected marketing and advertising professional in the industry.

Conclusion


With her extensive experience, diverse expertise, and proven track record of delivering successful outcomes, Nidhi Lalla is poised to continue making a significant impact in the marketing and advertising landscape. Her versatility, entrepreneurial spirit, and commitment to excellence make her a valuable asset to any organization seeking to elevate their brand and achieve their strategic objectives.