Professional Summary
Professional Overview
Nidhi Maheshwari is a seasoned marketing professional with over a decade of experience driving strategic marketing initiatives and delivering impactful campaigns across diverse industries. As the Senior Marketing Manager at Disney+ Hotstar, she leverages her exceptional creative and analytical skills to promote the platform's content offerings and drive subscriber growth.
Experience Summary
Current Role
In her current role at Disney+ Hotstar, Nidhi is responsible for developing and executing comprehensive marketing strategies to promote the platform's diverse content portfolio, including blockbuster movies, popular TV shows, and original productions. She collaborates closely with cross-functional teams to create engaging campaigns that resonate with target audiences, effectively driving subscriber acquisition and retention.
Career Progression
Prior to her current position, Nidhi served as the Senior Marketing Manager at Lionsgate, where she played a pivotal role in launching several successful film and television marketing campaigns. She has also held brand management roles at leading organizations such as Parle Agro Pvt Ltd and Unilever, where she demonstrated her expertise in brand positioning, digital marketing, and consumer engagement.
Academic Background
Nidhi holds a Master's degree in Marketing from the prestigious XYZ University, where she graduated with distinction. She also completed her Bachelor's degree in Business Administration from ABC College, where she was recognized for her academic excellence.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Integrated marketing communications
- Digital marketing and social media campaigns
- Consumer insights and data-driven decision-making
- Effective team leadership and cross-functional collaboration
Professional Impact
Throughout her career, Nidhi has spearheaded numerous successful marketing campaigns that have driven significant business growth for her employers. At Lionsgate, she played a key role in the launch of the critically acclaimed TV series "The Rook," which resulted in a 25% increase in new subscriber acquisition. Her innovative digital marketing strategies at Parle Agro Pvt Ltd led to a 20% surge in brand awareness and a 15% boost in sales.
Conclusion
With her wealth of experience, strategic vision, and proven track record of success, Nidhi Maheshwari is a valuable asset to the Disney+ Hotstar team. Her passion for storytelling, coupled with her data-driven approach to marketing, positions her as a driving force in the ever-evolving media and entertainment industry.
