Nidhi Maheshwari
Senior Marketing Manager
Nidhi Maheshwari is a seasoned marketing professional with over a decade of experience driving strategic brand and content initiatives across the media and consumer goods industries. Currently serving as the Senior Marketing Manager at Disney+ Hotstar, she is responsible for developing and executing innovative marketing campaigns to drive subscriber growth and engagement for the leading OTT platform in India.
Professional Overview
Nidhi is a versatile marketing strategist with a proven track record of delivering impactful campaigns that enhance brand visibility, increase customer acquisition, and drive revenue growth. Her expertise spans the full marketing mix, including content creation, digital marketing, event management, and strategic partnerships. Nidhi's industry focus includes media, entertainment, and consumer packaged goods.
Experience Summary
Current Role
As the Senior Marketing Manager at Disney+ Hotstar, Nidhi is responsible for conceptualizing and leading marketing initiatives to drive subscriber acquisition and retention. She oversees the development of data-driven content strategies, manages cross-functional teams to execute campaigns, and collaborates with external partners to enhance the platform's reach and engagement. Under Nidhi's leadership, Disney+ Hotstar has achieved significant growth, with a 25% year-over-year increase in paid subscriptions.
Career Progression
Prior to her current role, Nidhi served as the Senior Marketing Manager at Lionsgate, where she spearheaded the launch of several critically acclaimed film and TV series in the Indian market. She successfully leveraged digital platforms and strategic partnerships to generate buzz and drive audience interest, leading to a 30% increase in Lionsgate's content viewership in the region. Earlier in her career, Nidhi held marketing roles at Parle Agro Pvt Ltd and Unilever, where she honed her skills in brand management, consumer insights, and campaign execution.
Academic Background
Nidhi holds a Master of Business Administration degree from the prestigious Indian Institute of Management, Bangalore, with a specialization in Marketing. She also earned a Bachelor of Technology degree in Computer Science from the National Institute of Technology, Rourkela, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Content creation and digital marketing
- Audience segmentation and customer insights
- Cross-functional team leadership and collaboration
- Data-driven decision-making and performance analysis
Professional Impact
Nidhi's marketing campaigns have consistently driven significant business impact for her employers. At Disney+ Hotstar, she has spearheaded the launch of several high-profile original series, resulting in a 20% increase in daily active users. At Lionsgate, she led the successful marketing campaign for the critically acclaimed film "Knives Out," which resulted in a 40% increase in ticket sales in the Indian market.
Conclusion
With her extensive experience, strategic mindset, and data-driven approach, Nidhi Maheshwari is a valuable asset to the media and entertainment industry. She is committed to leveraging her marketing expertise to drive growth, enhance brand visibility, and deliver exceptional customer experiences. Nidhi's proven track record and versatile skillset make her a sought-after marketing leader in the dynamic and evolving landscape of the media and entertainment industry.
