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Nidhi Pathak

Nidhi Pathak


Sr. Marketing Manager



Professional Overview
Nidhi Pathak is a seasoned marketing professional with over 8 years of experience driving impactful growth strategies across diverse industry verticals. As the Sr. Marketing Manager at SatSure, she spearheads comprehensive marketing initiatives, leveraging her expertise in content development, digital marketing, and data-driven decision-making to propel the company's brand visibility and lead generation efforts.

Experience Summary

Current Role
As the Sr. Marketing Manager at SatSure, Nidhi is responsible for crafting and executing the company's integrated marketing strategy. She oversees the creation of compelling content, manages digital campaigns across multiple channels, and collaborates closely with the sales team to generate qualified leads. Under her leadership, SatSure has experienced a 30% increase in website traffic and a 25% improvement in lead conversion rates.

Career Progression
Prior to her current role, Nidhi served as the Manager - Growth at Fractal, where she was instrumental in driving the company's acquisition strategy and expanding its market presence. She previously held the position of Content Marketing Lead at Entropik Tech, where she developed a content ecosystem that resulted in a 40% increase in organic website traffic. Nidhi's early career experience includes roles as a Content Marketing Manager at Uniphore and a Content Writer at MetricFox, where she honed her skills in content creation, SEO optimization, and digital marketing.

Academic Background
Nidhi holds a Master's degree in Marketing from the University of Bangalore, where she graduated with distinction. She has also completed a certification in Digital Marketing from the Indian Institute of Digital Education, further strengthening her technical expertise.

Areas of Expertise
  • Content strategy and creation

  • Digital marketing and lead generation

  • Social media management and community building

  • Data analysis and campaign optimization

  • Cross-functional collaboration and project management


Professional Impact
Throughout her career, Nidhi has demonstrated a track record of driving impactful marketing initiatives that have significantly contributed to the growth and success of the organizations she has worked for. Her ability to develop and execute innovative marketing strategies, coupled with her data-driven approach and strong communication skills, have made her a valuable asset to her teams.

Conclusion
Nidhi Pathak is an accomplished marketing professional with a proven ability to create and implement effective marketing strategies that deliver tangible results. With her extensive experience, strong industry knowledge, and unwavering commitment to driving growth, she is poised to continue making meaningful contributions to the marketing landscape.