Nidhi Stevens

Senior Manager, Ads Measurement and Data Science | Baltimore, Maryland, United States

Professional Overview

Nidhi Stevens is a seasoned data science and strategic partnerships executive with over 15 years of experience driving innovative solutions across the advertising, marketing, and commerce industries. As the Senior Manager of Ads Measurement and Data Science at Amazon, she leverages her deep expertise in analytics, data science, and strategic partnerships to enhance the company's advertising and measurement capabilities.

Experience Summary

Current Role

In her current role at Amazon, Nidhi is responsible for leading a team of data scientists and analysts to develop advanced measurement and attribution models, enabling clients to optimize their advertising investments and achieve measurable business outcomes. She collaborates cross-functionally to drive the strategic direction of Amazon's advertising products and services, ensuring they remain at the forefront of industry trends and client needs.

Career Progression

Prior to joining Amazon, Nidhi held several high-impact roles, including Senior Director of Strategic Partnerships at WPP, where she worked closely with the Chief Technology Officer's office to spearhead innovative partnerships and solutions. She also served as a Strategy and Execution leader at Deloitte Digital, where she provided strategic consulting to clients in the advertising, marketing, and commerce sectors. Earlier in her career, Nidhi held leadership positions at Merkle, where she established and grew the company's data products and customer strategy offerings, and at IBM, where she worked on banking products.

Academic Background

Nidhi holds a bachelor's degree in Computer Science from Tata Consultancy Services, where she graduated with distinction.

Areas of Expertise

• Advertising and marketing analytics

• Data science and advanced measurement models

• Strategic partnerships and cross-functional collaboration

• Client and stakeholder management

• Driving innovation and digital transformation

Professional Impact

Throughout her career, Nidhi has a proven track record of delivering measurable business impact for her clients and employers. At WPP, she led the development of a groundbreaking partnership that leveraged data and technology to drive significant ROI improvements for a major global brand. At Deloitte Digital, she spearheaded the implementation of a data-driven marketing strategy that helped a leading retailer achieve a 25% increase in online sales.

Conclusion

With her extensive experience, deep industry expertise, and data-driven approach, Nidhi Stevens is well-positioned to drive continued success in her role as the Senior Manager of Ads Measurement and Data Science at Amazon. Her ability to bridge the gap between technology, data, and business strategy makes her a valuable asset in today's rapidly evolving advertising and marketing landscape.