Professional Overview

Niharika Khurana is a seasoned marketing professional currently serving as Marketing Lead - Appliances at Amazon in Bengaluru, Karnataka, India. Her key expertise areas include marketing strategy, brand management, and ecommerce marketing, with a strong focus on the appliances industry.

Experience Summary

Current Role

As Marketing Lead - Appliances at Amazon, Niharika is responsible for developing and executing marketing strategies to drive business growth. Although specific achievements are not available, her role involves leading cross-functional teams, analyzing market trends, and optimizing marketing campaigns to enhance customer engagement and sales.

Career Progression

Niharika's career trajectory showcases consistent growth and progression in marketing roles. Notable previous roles include Senior Category Marketing Manager at Amazon, Brand Manager at Dyson, and Ecommerce Marketing Manager at Dyson. Her career growth demonstrates her ability to take on increasingly complex responsibilities and contribute to business expansion.

Areas of Expertise

Niharika's areas of expertise include:

• Industry-specific skills: marketing strategy, brand management, and ecommerce marketing in the appliances industry

• Technical competencies: market analysis, campaign optimization, and team leadership

• Leadership and management capabilities: cross-functional team leadership, strategy development, and execution

Professional Impact

Although specific projects or initiatives are not available, Niharika's experience in marketing roles at prominent companies like Amazon and Dyson suggests significant industry contributions. Her expertise in marketing strategy and brand management has likely driven business growth and enhanced customer engagement.

Conclusion

Niharika Khurana's professional trajectory demonstrates a strong focus on marketing leadership and a commitment to driving business growth in the appliances industry. With her current role as Marketing Lead - Appliances at Amazon, she continues to leverage her expertise to enhance customer experience and contribute to the company's success. Her value proposition lies in her ability to develop and execute effective marketing strategies, lead high-performing teams, and drive business expansion.