Nikhil Lodha

Vice President - Marketing, Dream11

Mumbai, Maharashtra, India

Professional Overview
Nikhil Lodha is a seasoned marketing executive with over 8 years of experience driving strategic marketing initiatives and delivering impactful business results. As the Vice President of Marketing at Dream11, he is responsible for spearheading the company's global marketing efforts, developing and executing comprehensive marketing strategies to enhance brand visibility, user acquisition, and customer engagement.

Experience Summary

Current Role
As the Vice President of Marketing at Dream11, Nikhil is instrumental in shaping the company's marketing vision and leading a team of talented professionals. He is responsible for developing and implementing highly effective marketing campaigns that have contributed to Dream11's rapid user growth and solidified its position as a leading fantasy sports platform in India. Under his leadership, the marketing team has achieved significant milestones, including launching successful brand awareness campaigns, optimizing customer acquisition channels, and driving consumer engagement through innovative digital initiatives.

Career Progression
Nikhil's career trajectory has been marked by consistent growth and a demonstrated ability to drive impactful marketing strategies. Prior to his current role, he served as the AVP of Marketing at Dream11, where he played a pivotal role in expanding the company's market share and strengthening its brand identity. Before that, he held the position of Director of Marketing, during which he spearheaded numerous successful marketing campaigns and initiatives that contributed to the company's rapid growth.

Nikhil's diverse experience also includes roles as a TEDx Organizer at TED Conferences, where he leveraged his event management and marketing expertise to curate impactful TED Talks and engage with a global audience. Additionally, he has held positions in investment banking and quantitative research, providing him with a well-rounded understanding of various business functions.

Academic Background
Nikhil holds a bachelor's degree in Commerce from Symbiosis School for Liberal Arts, where he graduated with distinction. His academic achievements and diverse extracurricular involvement have enabled him to develop a strong foundation in business principles, data analysis, and strategic thinking.

Areas of Expertise

• Strategic marketing planning and execution

• Brand positioning and reputation management

• Digital marketing and social media optimization

• Customer acquisition and retention strategies

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact
Nikhil's contributions to Dream11's marketing efforts have been instrumental in driving the company's rapid growth and cementing its position as a market leader in the fantasy sports industry. His ability to develop and implement effective marketing campaigns has resulted in significant user acquisition, increased brand awareness, and enhanced customer engagement, contributing to the company's overall success.

Conclusion
With his extensive experience, strategic acumen, and proven track record of delivering impactful marketing initiatives, Nikhil Lodha is a valuable asset to Dream11. As the Vice President of Marketing, he continues to drive the company's marketing vision and spearhead innovative strategies that leverage data-driven insights to drive sustainable growth and solidify Dream11's position as a dominant player in the dynamic fantasy sports industry.