Nikia Levesque

Vice President of Marketing

Professional Overview
Nikia Levesque is an accomplished marketing executive with over a decade of experience in the jewelry industry. As the Vice President of Marketing at Day's Jewelers, she is responsible for developing and implementing innovative marketing strategies to drive brand awareness, customer engagement, and revenue growth. Leveraging her expertise in digital marketing, data analytics, and strategic planning, Nikia has a proven track record of delivering impactful results for her organization.

Experience Summary

Current Role
Nikia currently serves as the Vice President of Marketing at Day's Jewelers, a leading jewelry retailer in the Northeastern United States. In this role, she oversees all marketing initiatives, including digital marketing, advertising, social media, and event planning. Nikia has played a pivotal role in modernizing the company's marketing approach, leading to a significant increase in online sales and customer engagement.

Career Progression
Prior to her current position, Nikia held various roles within Day's Jewelers, starting as a Sales Associate and progressing through the ranks to become the Marketing Manager and now the Vice President of Marketing. This breadth of experience has given her a deep understanding of the jewelry industry and the ability to align marketing strategies with the company's overall business objectives.

In addition to her work at Day's Jewelers, Nikia has recently been appointed to the Foundation Board of the Women's Jewelry Association (WJA), where she serves as the Vice President. In this role, she is actively involved in supporting the organization's mission to empower and advance women in the jewelry industry.

Academic Background
Nikia holds a Bachelor of Science degree in Marketing from the University of Southern Maine, where she graduated with distinction.

Areas of Expertise

• Digital marketing and social media strategy

• Data-driven decision making and analytics

• Brand management and customer experience optimization

• Strategic planning and project management

• Jewelry industry knowledge and market trends

Professional Impact
During her tenure as the Vice President of Marketing at Day's Jewelers, Nikia has spearheaded several successful initiatives that have contributed to the company's growth and industry recognition. She led the implementation of a comprehensive digital marketing strategy, resulting in a 25% increase in online sales and a 30% improvement in customer engagement metrics.

Nikia's leadership and strategic vision have also been recognized by her peers in the industry. Her appointment to the Foundation Board of the Women's Jewelry Association is a testament to her expertise and commitment to supporting the advancement of women in the jewelry industry.

Conclusion
Nikia Levesque is a seasoned marketing executive with a proven track record of driving success in the jewelry industry. Her blend of strategic thinking, data-driven decision making, and industry expertise makes her a valuable asset to Day's Jewelers and the broader jewelry community. As she continues to excel in her current role and her involvement with the Women's Jewelry Association, Nikia is poised to make an even greater impact on the industry in the years to come.