NM

Nikki Merrifield

Sales Director
Email
Email **************
Phone
Phone Number **************
Location
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Professional Role and Responsibilities



Nikki Merrifield currently serves as the Sales Director at City Centre Recruitment, an independent UK-based recruitment agency specializing in sectors including industrial, driving, catering, commercial, and cleaning. She oversees the business development operations spanning multiple geographic territories, specifically Dorset, Hampshire, Wiltshire, Somerset, and Devon. This role encompasses leadership in growth initiatives and regional market penetration for City Centre Recruitment.

Tenure and Experience



Ms. Merrifield has been with City Centre Recruitment for over 12 years, evidencing substantial institutional knowledge and long-term commitment to the company’s mission and client relationships. Her significant tenure suggests a deep understanding of recruitment market dynamics in the South and South West England regions.

Company Overview: City Centre Recruitment



City Centre Recruitment operates with offices located in Bournemouth, Southampton, and Yeovil, positioning itself as a regional agency with a focus on several key sectors including industrial and driving roles, indicative of a blue-collar and essential service recruitment focus. The company is independent, which may provide Nikki with high-level decision-making authority and influence over recruitment strategies and partnerships.

Industry and Prior Experience



Prior to her current role, Nikki Merrifield's career included experience in the technology industry at Tymshare and talent acquisitions at Random House, indicating versatility across sectors including technology and publishing before moving into recruitment. This breadth of sector experience may inform her approach to diverse recruitment needs and client management.

Professional Highlights and Public Engagements



  • Nikki has celebrated work anniversaries publicly, marking 12 years at City Centre Recruitment, indicating a visible professional presence on platforms such as LinkedIn.

  • She emphasizes collaborative working relationships, referencing engagement with “truly amazing colleagues,” which may underscore the importance she places on team dynamics and client service excellence.


Regional Market Expertise



Her management scope includes counties with varied economic profiles and workforce needs:

  • Dorset

  • Hampshire

  • Wiltshire

  • Somerset

  • Devon


Each of these regions hosts diverse industries, from manufacturing and services to agriculture and logistics, giving Nikki a comprehensive understanding of recruitment trends and sector-specific challenges within these locales.

Online Presence




  • Engagement on LinkedIn includes posts celebrating career milestones and company achievements, indicating an active digital professional footprint.





This composite profile positions Nikki Merrifield as a seasoned sales and business development leader within the recruitment sector, commanding regional oversight and contributing extensive multi-sector experience. Her role in City Centre Recruitment involves strategic growth and client relationship development across Southern England, supported by over a decade of continuous service at the company.
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