Nikola Ilev

Founder and CEO

Professional Overview
Nikola Ilev is a seasoned marketing and business leader with a proven track record of driving growth and innovation. As the Founder and CEO of ProperExpression, he leverages his extensive expertise in marketing strategy, digital transformation, and customer-centric initiatives to help organizations achieve their business objectives.

Experience Summary

Current Role
As the Founder and CEO of ProperExpression, Nikola is responsible for setting the strategic vision, leading cross-functional teams, and overseeing all aspects of the company's operations. Under his leadership, ProperExpression has emerged as a trusted partner, helping clients across various industries optimize their marketing efforts and enhance their digital presence.

Career Progression
Prior to founding ProperExpression, Nikola held several senior marketing roles, including Senior Vice President of Marketing at Gabriel Marketing Group and Chief Marketing Officer at the acquired KlowdTV. In these positions, he demonstrated his ability to devise and implement successful marketing campaigns, driving significant revenue growth and brand recognition for his employers.

Nikola's earlier career included a role as a Senior Project Manager at hodgsonConsulting, where he honed his project management skills, and as a Marketing Consultant at Ilev Consulting, where he provided strategic guidance to clients in various industries.

Academic Background
Nikola holds a degree in Business Administration from Georgetown University - The McDonough School of Business, where he specialized in marketing and strategic management.

Areas of Expertise

• Marketing strategy and campaign development

• Digital transformation and optimization

• Brand positioning and messaging

• Customer experience and engagement

• Data-driven decision-making

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Gabriel Marketing Group, Nikola spearheaded the development and implementation of a highly effective digital marketing strategy that resulted in a 30% increase in revenue. At KlowdTV, he led the rebranding and repositioning efforts, which contributed to the company's successful acquisition.

As the Founder and CEO of ProperExpression, Nikola has leveraged his expertise to help clients across various industries enhance their marketing effectiveness and achieve their business goals. Under his leadership, the company has experienced rapid growth, with a client retention rate of over 90%.

Conclusion
Nikola Ilev is a seasoned marketing and business leader with a proven track record of driving growth and innovation. As the Founder and CEO of ProperExpression, he continues to provide transformative solutions that enable organizations to thrive in the ever-evolving digital landscape.