Nikola Mijic is the Co-founder and CEO of Matik, Inc., a SaaS company founded in 2019 and headquartered in San Francisco, California. Matik specializes in automating the creation of data-driven presentations and content tailored to specific audiences, enabling sales, customer success, and account management teams to efficiently generate personalized business reviews, renewal decks, and other customer-facing materials using automated data queries and visualizations embedded in Google Slides or PowerPoint formats.
Professional Role and Responsibilities
As CEO and co-founder, Nikola leads Matik’s strategic vision and execution. His work focuses on leveraging automation to scale customer success and sales enablement by eliminating manual data aggregation and presentation creation. Under his leadership, Matik aims to democratize access to data insights across all customer accounts, including those managed by lean teams handling hundreds of clients.
Nikola’s approach emphasizes:
- Reducing content creation time from hours to minutes, freeing teams to focus on strategic, value-driven conversations.
- Delivering consistent, on-brand, personalized insights to improve renewal rates, upsells, and overall customer engagement.
- Enabling bulk generation and distribution of data-driven content for large account books.
- Supporting companies in demonstrating clear ROI and business cases for product adoption and retention, especially in the evolving macroeconomic landscape.
Career and Background
Nikola’s professional trajectory includes a significant tenure at LinkedIn, where he was deeply involved in building internal tools that allowed sales and customer success teams to better utilize LinkedIn data in their presentations, improving their operational efficiency and customer communication effectiveness. This experience laid the groundwork for founding Matik by highlighting the difficulties in creating data-driven, personalized presentations at scale.
Before LinkedIn, Nikola was the first non-engineering hire at Bluenose Analytics, a venture-backed startup developing predictive analytics platforms to identify at-risk customers and churn drivers. At Bluenose, he contributed to client implementations and analytics roles, gaining critical insight into customer success technologies and analytics-driven engagement.
Nikola holds an educational background from Westminster College, and he has been based in the San Francisco Bay Area for over a decade.
Company Position and Market Context
Matik operates in the sales and customer success technology space, classified broadly within salestech and productivity SaaS categories. The platform addresses a growing need among B2B companies to scale personalized, data-backed customer engagement without proportionally increasing headcount. The company’s solution fits particularly well in economic conditions where demonstrating clear value and optimizing the customer lifecycle are priorities.
Early adopters, such as Handshake, use Matik to automate and standardize quarterly business review presentations, improving speed, consistency, and conversational focus for customer success managers.
Nikola has publicly articulated the increasing complexity of B2B sales, with larger buying committees and higher demands for technology validation. His perspective underscores the importance of automation not only to increase operational efficiency but also as a strategic lever for proving ROI and securing renewals.
Industry and Thought Leadership
Nikola is recognized as a thought leader on integration of automation in sales and customer success workflows. In several interviews and industry discussions, he has highlighted:
- The shift toward data-driven content automation to enhance sales productivity and customer experience.
- The emergence of a productivity-focused segment within salestech that complements traditional engagement and CRM platforms.
- The imperative for SaaS companies to deliver scalable, personalized communication tools that cope with growing account sizes and market challenges.
Matik’s focus on generating narratives rather than mere data dumps aligns with broad market trends that prioritize actionable insights and measurable business outcomes.
Connections and Network
Nikola Mijic has a LinkedIn profile with over 500 professional connections, indicating a well-established network within the technology and SaaS industry, particularly in the Bay Area. His professional engagements span roles that intersect technology development, customer success, and product-market fit strategies.
Summary: Nikola Mijic’s role as CEO and co-founder of Matik positions him as a technology entrepreneur focused on enabling automated, data-driven sales and customer success processes. His background at LinkedIn and Bluenose Analytics provided foundational expertise in predictive analytics and data utilization for customer engagement. His leadership at Matik centers on solving scalability challenges in B2B SaaS engagement by automating personalized content creation, which supports customer retention and expansion in complex, data-rich environments.
