Professional Overview
Nikole Tenbrink is an experienced marketing executive with a proven track record of driving growth and innovation across the advertising, events, and association industries. As the Vice President of Marketing at the Advertising Research Foundation (ARF), she oversees the organization's comprehensive marketing strategy, leading a team responsible for member engagement, brand development, and digital platforms.
Experience Summary
Current Role
As Vice President of Marketing at ARF, Nikole is responsible for developing and executing the organization's integrated marketing initiatives. She leads a team that manages the ARF's brand identity, digital channels, and member communications, working to increase engagement and expand the reach of the foundation's research and insights. Under Nikole's leadership, the marketing function has played a key role in driving a 15% increase in membership and a 20% growth in event attendance over the past year.
Career Progression
Prior to joining ARF, Nikole served as the Director of Marketing and Membership at the Illuminating Engineering Society, where she spearheaded a digital transformation that modernized the organization's web presence and member services. She has also held senior marketing roles at American Consumer Shows and the Risk and Insurance Management Society (RIMS), where she was instrumental in developing successful member engagement programs and driving revenue growth through innovative marketing campaigns.
Academic Background
Nikole holds a Bachelor of Arts degree in Marketing from the University of Wisconsin-Madison, where she graduated with honors. She is a passionate lifelong learner and has completed numerous professional development courses in digital marketing, strategic leadership, and association management.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and social media management
- Membership engagement and growth
- Event marketing and sponsorship development
- Association management and industry advocacy
Professional Impact
Nikole is recognized as a thought leader in the marketing and association communities. She has presented at industry conferences, such as the ASAE Annual Meeting and the AMA Symposium for the Marketing of Higher Education, sharing her expertise on topics like data-driven decision making and innovative member experiences. Nikole's work has been featured in industry publications, including Association Trends and Associations Now, highlighting her successful initiatives and their positive impact on organizational growth and member satisfaction.
Conclusion
With her extensive experience, strategic mindset, and proven track record of driving results, Nikole Tenbrink is positioned as a dynamic and influential marketing executive. In her current role at the Advertising Research Foundation, she is committed to leveraging her expertise to further enhance the organization's visibility, engage its diverse membership, and contribute to the advancement of the broader advertising and marketing industry.
