Nilankini Sharma

Marketing Assistant
Delhi, India

Professional Overview

Nilankini Sharma is a marketing professional with a diverse background in retail sales and digital marketing. She currently serves as a Marketing Assistant at Digitoly, where she leverages her expertise in content creation, social media management, and campaign coordination to drive impactful marketing initiatives.

Experience Summary

Current Role

As a Marketing Assistant at Digitoly, Nilankini is responsible for developing and executing comprehensive marketing strategies to promote the company's products and services. Her key contributions include:

• Crafting engaging social media content and managing the company's online presence to increase brand awareness and engagement

• Coordinating the implementation of targeted digital marketing campaigns, including email marketing, search engine optimization, and paid advertising

• Collaborating with cross-functional teams to gather and analyze customer data, identify market trends, and optimize marketing efforts

• Supporting the planning and execution of events, webinars, and other marketing-related activities to generate qualified leads and foster customer relationships

Career Progression

Prior to joining Digitoly, Nilankini served as a Retail Sales Manager at Tikona, where she demonstrated her ability to drive sales, improve customer satisfaction, and lead a team of sales professionals. In this role, she:

• Exceeded annual sales targets by 15% through effective team management, customer relationship building, and strategic merchandising

• Implemented process improvements that streamlined operations and increased efficiency, resulting in a 20% reduction in operational costs

• Spearheaded the development and implementation of a comprehensive training program for the sales team, leading to a 30% improvement in product knowledge and customer service skills

Academic Background

Nilankini holds a Bachelor's degree in Marketing from the University of Delhi, where she graduated with Distinction. She has also completed several industry-recognized certifications in digital marketing, social media marketing, and content creation.

Areas of Expertise

• Digital marketing strategy and execution

• Social media management and content creation

• Campaign planning and implementation

• Data analysis and customer insights

• Retail sales and operations management

• Team leadership and training

Professional Impact

Throughout her career, Nilankini has demonstrated a strong commitment to driving growth and delivering measurable results. At Digitoly, her strategic marketing initiatives have contributed to a 25% increase in website traffic and a 30% improvement in lead conversion rates. Her dedication to continuous learning and innovation has also led to the implementation of several successful marketing campaigns that have strengthened the company's brand positioning and market share.

Conclusion

With a proven track record of success in both retail sales and digital marketing, Nilankini Sharma is a versatile and results-driven professional. Her ability to leverage data-driven insights, lead cross-functional teams, and deliver impactful marketing strategies positions her as a valuable asset to Digitoly and the broader marketing industry.