Nilhan Gokcetekin
Chief Executive Officer, Hepsiburada
Professional Overview
Nilhan Gokcetekin is a seasoned executive with over 20 years of experience in the e-commerce and consumer goods industries. As the Chief Executive Officer of Hepsiburada, he is responsible for driving the strategic growth and operational excellence of this leading Turkish e-commerce platform. Nilhan's deep expertise in digital transformation, supply chain optimization, and customer-centric product development has positioned him as a respected thought leader in the industry.
Experience Summary
Current Role
Nilhan Gokcetekin was appointed as the Chief Executive Officer of Hepsiburada in December 2022. In this role, he is responsible for setting the overall vision and strategy for the company, optimizing its operational efficiency, and enhancing the customer experience. Under his leadership, Hepsiburada aims to further strengthen its position as the premier online shopping destination in Turkey, offering a seamless and convenient shopping experience to its growing customer base.
Career Progression
Prior to joining Hepsiburada, Nilhan held several leadership roles at Amazon, where he most recently served as the Chief Business, Tech and Operations Officer for the Fashion business in Europe. In this position, he was instrumental in driving the expansion and optimization of Amazon's fashion operations across the region. Nilhan also previously served as the Director of Amazon Shipping, Worldwide, and held various product and marketing leadership roles at Procter & Gamble, where he demonstrated his expertise in brand management, product innovation, and digital transformation.
Academic Background
Nilhan holds a Bachelor's degree in Business Administration from Bogazici University in Istanbul, Turkey. He has also completed executive education programs at leading institutions, further honing his strategic and leadership skills.
Areas of Expertise
- E-commerce and digital transformation
- Supply chain management and logistics optimization
- Customer-centric product development and marketing
- Brand building and portfolio management
- Cross-functional team leadership and organizational transformation
Professional Impact
Throughout his career, Nilhan has led numerous successful initiatives that have had a significant impact on the businesses he has served. At Amazon, he played a pivotal role in expanding the company's fashion business in Europe, driving double-digit growth and improving operational efficiency. At Procter & Gamble, he was recognized for his innovative brand strategies and digital marketing campaigns, which contributed to the growth of the company's household and personal care product lines.
Conclusion
Nilhan Gokcetekin's extensive experience, strategic vision, and proven track record of driving growth and operational excellence make him well-equipped to lead Hepsiburada through its next phase of expansion. As the Chief Executive Officer, he is poised to leverage his deep industry expertise and customer-centric approach to solidify Hepsiburada's position as the leading e-commerce platform in Turkey.
