Professional Overview
Nilka Solis Guerrero is an accomplished electronics engineer and marketing automation specialist currently employed at Omni.Pro, a Panama-based company focused on advanced marketing and digital solutions. She possesses a robust technical foundation with an Electronics and Telecommunications Engineering degree from the Universidad Tecnológica de Panamá (2001–2006).
Her professional trajectory at Omni.Pro includes roles emphasizing complex marketing automation, email deliverability, and client-tailored technical solutions. Nilka’s expertise integrates engineering principles with marketing technologies to optimize customer engagement through data-driven strategies.
Key Roles and Expertise
- Specialist in marketing automation, with proven ability to design and implement advanced email marketing frameworks using platforms like Marketo.
- Deep technical knowledge of email deliverability, including troubleshooting mechanisms such as SPF record audits to enhance inbox placement rates.
- Experienced in leveraging UTM parameters for campaign tracking and analytics, optimizing marketing ROI through enhanced data attribution.
- Skilled in creating innovative and technically sound marketing workflows, consistently aligning technical solutions with organizational goals.
- Recognized for patience and mentorship, contributing actively to team skill development and project success.
Awards and Recognitions
- Best Employee of 2023 at SR Pro Marketing, reflecting sustained high performance and impact.
- Certificate of Recognition for “Hear the customer - Remove boundaries” (2019) and “Embrace change and innovate - Remove Boundaries” (2018) awarded by Cochlear Latinoamerica, demonstrating her contributions to customer-centric innovation and adaptability.
Education & Certifications
- Universidad Tecnológica de Panamá: Bachelor’s degree in Electronics and Telecommunications Engineering (2001-2006).
- Certified in HTML (Sololearn, 2022), Agile Foundations (Project Management Institute, 2022), Transitioning to Product Management (LinkedIn Learning, 2020).
- ISO standards internal auditor training in ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007 (SGS, 2018).
- Authorized Public Translator by the Ministry of Education, Panama (2011).
- Additional skill certifications in Coding for Marketers and Python Core demonstrate a commitment to continuous learning in programming and marketing integration.
Language Proficiency
- Native or bilingual proficiency in Spanish and English, facilitating communication in both local and international markets.
Professional Contributions and Thought Leadership
Nilka’s active engagement in thought leadership is evidenced by her published articles focusing on best practices in marketing automation, including:
- Best Practices for Building Emails in Marketo (Nov 16, 2025)
- Analyzing Reasons for Email Deliverability Issues with SPF Records (Nov 10, 2025)
- The Value of UTMs in Marketing Emails (Nov 6, 2025)
These publications highlight her ability to marry technical expertise with practical marketing applications, reinforcing her role as a vital resource for digital marketing optimization within Omni.Pro.
Organizational Involvements
- Co-founder of Origami Panamá (2010–2015), indicating leadership and entrepreneurial experience outside her primary professional domain.
- Active member of local professional networks, enhancing her industry visibility and connections in Panama.
Professional Reputation
Testimonial from a close colleague describes Nilka as a highly skilled marketing automation specialist with exceptional technical problem-solving abilities and a strong collaborator who fosters team growth through mentorship. Her approach is patient, innovative, and impactful, contributing to both client satisfaction and internal team competence.
This detailed profile positions Nilka Solis Guerrero as a technically proficient, strategically minded marketing automation expert with strong engineering credentials, leadership recognition, and bilingual communication skills, serving a key role at Omni.Pro in driving advanced marketing solutions tailored to client needs.
