Niloofar Sarshar, MBA

Director of Culinary and Content Marketing

Professional Overview
Niloofar Sarshar is an accomplished culinary and marketing professional with extensive experience in the hospitality industry. As the Director of Culinary and Content Marketing at Hestan Commercial Corporation, she leverages her expertise in culinary arts, marketing, and leadership to drive strategic initiatives and enhance the company's brand presence.

Experience Summary

Current Role
In her current role as Director of Culinary and Content Marketing, Niloofar is responsible for overseeing the development and execution of Hestan's culinary content and marketing strategies. She collaborates closely with the culinary and marketing teams to create engaging and informative content that showcases the company's innovative products and services. Niloofar's contributions have been instrumental in elevating Hestan's brand reputation and driving customer engagement.

Career Progression
Niloofar's career trajectory has been marked by continuous growth and progression within the Hestan organization. Prior to her current position, she served as the Culinary Marketing Manager, where she was instrumental in developing and implementing effective marketing campaigns that leveraged the company's culinary expertise. Before that, she held the role of Home Economist, where she utilized her deep understanding of culinary practices and product functionality to support the company's product development and customer education initiatives.

In addition to her work at Hestan, Niloofar has also gained valuable experience in the catering industry through her involvement with Noosh by Niloo. Furthermore, she has shared her expertise as an Adjunct Lecturer at The Collins College of Hospitality Management at Cal Poly Pomona, where she has contributed to the education and development of future hospitality professionals.

Academic Background
Niloofar holds a Master of Business Administration (MBA) from Chapman University, where she further honed her leadership and strategic decision-making skills. She also possesses a Bachelor of Science degree in Hospitality Management from California State Polytechnic University-Pomona, providing her with a strong foundation in the hospitality industry.

Areas of Expertise

• Culinary arts and product knowledge

• Content marketing and brand strategy

• Hospitality management and operations

• Customer relationship management

• Team leadership and collaboration

Professional Impact
Throughout her career, Niloofar has demonstrated a commitment to excellence and a passion for delivering exceptional results. Her contributions to Hestan's culinary content and marketing initiatives have played a significant role in enhancing the company's brand recognition and customer engagement. Additionally, her role as an Adjunct Lecturer has allowed her to share her expertise and inspire the next generation of hospitality professionals.

Conclusion
Niloofar Sarshar's diverse experience, strategic mindset, and culinary expertise make her a valuable asset to Hestan Commercial Corporation. As she continues to excel in her role as Director of Culinary and Content Marketing, Niloofar is poised to further drive the company's success and solidify its position as a leader in the hospitality industry.