Nina Oblak

ASO and Release Management Team Lead

Professional Overview

Nina Oblak is an experienced ASO and Release Management professional with a demonstrated history of driving growth and optimization strategies for mobile applications. As the ASO and Release Management Team Lead at OUTFIT7, she leverages her expertise in user acquisition, marketing, and product lifecycle management to deliver impactful results for her clients.

Experience Summary

Current Role

As the ASO and Release Management Team Lead at OUTFIT7, Nina is responsible for leading a team of ASO specialists and release managers to optimize the performance of mobile apps across various platforms. She oversees the development and implementation of comprehensive ASO strategies, ensuring her clients' apps are positioned for maximum visibility and user acquisition. Additionally, Nina manages the release planning and coordination process, ensuring seamless rollouts that align with business objectives.

Career Progression

Prior to her current role, Nina held various positions within OUTFIT7, including ASO Manager and User Acquisition Manager. In these roles, she honed her skills in data analysis, market research, and campaign optimization, helping to drive significant user growth and revenue for her clients' mobile apps. Earlier in her career, Nina gained valuable experience in social media management and marketing coordination at Wooga and SC Johnson, respectively.

Academic Background

Nina holds a Bachelor's degree in Business Administration from the University of Ljubljana, where she specialized in Marketing and Communications.

Areas of Expertise

• App Store Optimization (ASO)

• Mobile user acquisition and growth strategies

• Release management and product lifecycle coordination

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

Under Nina's leadership, the ASO and Release Management team at OUTFIT7 has consistently delivered exceptional results for their clients. Some of her notable achievements include:

• Increasing app visibility and downloads by an average of 25% across 10 client apps through comprehensive ASO strategies

• Streamlining the release coordination process, reducing launch-related issues by 35% and improving overall user experience

• Mentoring and developing a high-performing team of ASO specialists and release managers, fostering a culture of continuous learning and innovation

Conclusion

With her extensive experience in the mobile app industry and a proven track record of driving growth and optimization, Nina Oblak is a valuable asset to the OUTFIT7 team. As the ASO and Release Management Team Lead, she continues to push the boundaries of what's possible in the mobile app ecosystem, delivering measurable results for her clients and contributing to the overall success of the company.