Professional Overview

Nina Selbach is a seasoned Performance Marketing & Digital Marketing Specialist with a strong background in digital marketing, currently based in Munich, Bavaria, Germany. Her key expertise areas include performance marketing, digital marketing, and customer journey management, with a focus on the education and energy industries.

Experience Summary

Current Role

Nina Selbach currently serves as a Performance Marketing & Digital Marketing Specialist at Goethe-Institut e.V., a position she has held since June 2022. Her key responsibilities include developing and implementing performance marketing strategies, managing digital marketing campaigns, and analyzing customer journey metrics. Although specific achievements in this role are not provided, her current position underscores her expertise in digital marketing and performance marketing.

Career Progression

Notable previous roles include Trainee Customer Journey, Marketing and Sales at Goethe-Institut e.V., Hospitantin Onlinemarketing at Goethe-Institut Barcelona, Working Student in App Marketing/Customer Experience at Yello Strom GmbH, and Working student B2B trade press editorial team at KSKOMM GmbH & Co. KG. These roles demonstrate a career trajectory marked by growth in digital marketing, customer experience, and sales, with a transition into specialized marketing positions.

Academic Background

Although specific details on Nina Selbach's education are not provided, her professional career suggests a strong foundation in marketing, potentially supported by academic studies in a related field.

Areas of Expertise

Nina Selbach's areas of expertise include:

• Industry-specific skills: Digital marketing, performance marketing, customer journey management

• Technical competencies: While not explicitly stated, proficiency in marketing analytics tools, customer relationship management software, and digital marketing platforms is implied

• Leadership and management capabilities: Her progression into a specialist role indicates growing leadership and management capabilities in marketing teams

Professional Impact

Although specific notable projects or initiatives are not detailed, Nina Selbach's contributions to the digital marketing field, particularly in performance marketing and customer experience, are evident through her career progression and current role.

Conclusion

Nina Selbach's professional trajectory is marked by a steady growth in digital marketing expertise, with a current focus on performance marketing and digital marketing. Her value proposition lies in her ability to develop and implement effective digital marketing strategies, manage customer journeys, and contribute to the growth of organizations through her marketing expertise.