Professional Profile
Nina Tatsiy is currently serving as Transformation Director at British American Tobacco (BAT), based in London, England, United Kingdom. BAT is a multinational tobacco and cigarette manufacturing company founded in 1902 with extensive operations across Latin America, Canada, and Europe. Nina’s role encompasses overseeing business transformation activities globally, with a strong focus on digital marketing growth, commercial transformation, and regional business services expansion.
Before her current position, Nina held the role of Regional Chief Information Officer (CIO) at BAT from May 2020 to April 2023, where she was responsible for leadership of a corporate IS team exceeding 120 full-time employees. This role involved managing digital and IT strategies across multiple regions, including business service expansions and technology-driven commercial strategies covering channel management and B2B sales enhancement.
Key Responsibilities and Achievements
- Transformation Leadership: Nina leads key transformation projects that drive digital marketing innovations and commercial channel strategy refinements, supporting revenue growth initiatives at BAT.
- Global and Regional Oversight: She supervises transformation programs that span multiple geographic markets, ensuring alignment of digital solutions with evolving business objectives.
- Corporate IT Management: As Regional CIO, she managed extensive corporate IT operations and teams, steering technology integration and service transitions, including elements of the global ABI and SABMiller integration.
- Commercially Astute Leadership: Demonstrated a progressive and accelerated career trajectory characterized by expanding global remit and business impact.
- Cross-Functional Collaboration: Coordinates initiatives that link IT, marketing, and commercial functions, optimizing digital customer engagement and streamlining B2B operational processes.
Industry Recognition and Engagement
Nina Tatsiy is recognized as a commercially astute and respected CIO with a substantial track record in leadership roles involving digital transformation and IT innovation within multinational corporations. She has participated as a speaker at industry events, including the Chief Transformation Officer Summit (October 2023), underscoring her thought leadership and expertise in transformation at the intersection of IT and commercial strategy.
Organizational Context: British American Tobacco
BAT operates globally with a significant emphasis on innovation in consumer engagement and supply chain optimization. The company’s recent performance indicates continued investment in digital marketing and business transformation, areas directly influenced by Tatsiy’s leadership. Her role is critical to enabling BAT to maintain competitive advantage through technology-driven commercial excellence.
LinkedIn Profile and Public Presence
- Known for a progressive career with a focus on regional and global leadership in IT and digital transformation within major multinational corporations.
- Previously served in key CIO roles at Brambles, highlighting versatility and cross-industry experience.
This profile presents Nina Tatsiy as a strategic leader driving key transformational initiatives within BAT, combining deep expertise in IT management, digital marketing strategy, and commercial operations across multiple international markets. Her role and accomplishments position her as an influential figure in shaping BAT’s technology-enabled growth and operational agility.
