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Nina Whalen

Nina Whalen


Director of Marketing



Professional Overview
Nina Whalen is an experienced marketing leader with a proven track record of driving impactful digital strategies and campaigns. As the Director of Marketing at Monica + Andy, she leads a team responsible for elevating the brand's online presence, optimizing the customer experience, and delivering measurable results.

Experience Summary

Current Role
As the Director of Marketing at Monica + Andy, Nina oversees all aspects of the company's digital marketing efforts. She is responsible for developing and implementing comprehensive marketing strategies, optimizing the e-commerce user experience, and driving customer acquisition and retention through targeted campaigns. Under her leadership, the brand has seen significant growth in online traffic, sales, and customer engagement.

Career Progression
Prior to her current role, Nina held various marketing positions at Symmetri Marketing Group, where she progressed from Paid Media Supervisor to Associate Director, Digital Marketing, and ultimately Director, Digital Marketing. In these roles, she honed her expertise in search engine optimization, social media marketing, and data-driven decision making. Earlier in her career, she gained experience in brand management and digital content production, working at LaSalle Network and Comcast Sportsnet Chicago.

Academic Background
Nina holds a Bachelor of Arts degree in Communication and Media Studies from DePaul University, where she also served as the News Director for the campus radio station, Radio DePaul.

Areas of Expertise
  • Digital marketing strategy and execution

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media marketing and content creation

  • E-commerce optimization and conversion rate optimization (CRO)

  • Data analysis and performance reporting

  • Cross-functional team leadership and collaboration


Professional Impact
At Symmetri Marketing Group, Nina led the digital marketing strategy for several high-profile clients, resulting in significant increases in website traffic, lead generation, and return on investment. As the Director of Marketing at Monica + Andy, she has implemented innovative campaigns that have contributed to a 25% year-over-year growth in online sales and a 35% improvement in customer retention.

Conclusion
With her exceptional marketing expertise, data-driven approach, and strong leadership skills, Nina Whalen is poised to continue driving remarkable results for Monica + Andy and elevating the brand's position in the highly competitive e-commerce landscape.