Nipun Kaushal

Chief Marketing Officer & Head CSR

Professional Overview
Nipun Kaushal is an accomplished marketing and business leader with over 20 years of experience driving strategic growth and digital transformation initiatives across the financial services and insurance sectors in India. As the Chief Marketing Officer and Head of Corporate Social Responsibility (CSR) at YES BANK, he is responsible for developing and executing innovative marketing strategies, managing the bank's brand reputation, and overseeing the implementation of impactful CSR programs.

Experience Summary

Current Role
As the Chief Marketing Officer and Head of CSR at YES BANK, Nipun is instrumental in shaping the bank's marketing vision and leading the execution of multi-channel campaigns to enhance customer engagement and brand positioning. He also spearheads the bank's CSR initiatives, ensuring the delivery of sustainable social impact programs that align with the organization's core values and stakeholder priorities.

Career Progression
Nipun's career trajectory has been marked by progressive leadership roles at prominent financial institutions. Prior to joining YES BANK, he served as the Chief Marketing Officer at PNB MetLife India Insurance Co. Ltd., where he successfully transformed the company's marketing and digital strategies, driving significant growth in customer acquisition and brand awareness. He has also held senior marketing and digital roles at Tata Mutual Fund, Star Union Dai-ichi Life Insurance, ICICI Prudential AMC, and IDFC FIRST Bank, among others, consistently delivering impactful results and demonstrating his expertise in the financial services industry.

Academic Background
Nipun holds a Masters in Strategy and Leadership from the prestigious London Business School, where he further honed his strategic acumen and leadership skills.

Areas of Expertise

• Marketing strategy and execution

• Digital transformation and omnichannel customer engagement

• Brand management and reputation building

• Corporate social responsibility and sustainability

• Financial services and insurance industry expertise

• Cross-functional team leadership and stakeholder management

Professional Impact
Throughout his career, Nipun has been recognized for his ability to drive innovative marketing initiatives and deliver measurable business impact. At PNB MetLife, he spearheaded the company's digital transformation, leading to a significant increase in online customer acquisitions and improved brand visibility. Under his leadership, the organization's CSR programs have received widespread acclaim for their positive social impact and alignment with the United Nations Sustainable Development Goals.

Conclusion
With his deep industry knowledge, strategic acumen, and proven track record of success, Nipun Kaushal is well-positioned to continue driving growth, enhancing brand reputation, and creating sustainable value as the Chief Marketing Officer and Head of CSR at YES BANK.