Nitin Rana

Director of Product Design
Bengaluru, Karnataka, India

Professional Overview

Nitin Rana is an accomplished Product Design leader with over 10 years of experience driving innovative user experiences and spearheading product design initiatives for leading organizations in the e-commerce and technology sectors. As the Director of Product Design at Tectonic, he is responsible for overseeing the strategic direction and execution of the company's design roadmap, ensuring exceptional user-centric solutions that cater to evolving customer needs.

Experience Summary

Current Role

Director of Product Design, Tectonic (2023-07-01 to Present)

• Providing strategic leadership in shaping the company's product design vision and roadmap

• Leading a team of talented designers in delivering world-class user experiences across Tectonic's product portfolio

• Collaborating closely with cross-functional teams to align design initiatives with broader business objectives

• Driving design-led innovation and championing user-centric design principles throughout the organization

Career Progression

Head of Product Design, VIRGIO (2022-02-01 to 2023-05-01)

• Rebuilt the product design function from the ground up, establishing a cohesive design system and streamlining design processes

• Spearheaded the redesign of VIRGIO's flagship e-commerce platform, resulting in a 25% increase in user engagement and a 15% uplift in conversion rates

• Mentored and developed a high-performing design team, fostering a culture of continuous learning and professional growth

UX Lead, Myntra (2021-04-01 to 2021-10-01)

• Led the redesign of Myntra's mobile app, improving the overall user experience and achieving a 12% increase in customer satisfaction ratings

• Collaborated with product managers and engineers to incorporate user insights and data-driven decision making into the design process

Academic Background

• Master of Design, National Institute of Design (2012-2014)

• Bachelor of Technology, National Institute of Technology (2008-2012)

Areas of Expertise

• Product Design and User Experience

• Design Strategy and Vision

• Design System Development

• Cross-functional Collaboration

• Design Team Leadership and Mentorship

• User Research and Insights Generation

• Interaction Design and Prototyping

Professional Impact

• Designed and launched a groundbreaking e-commerce platform for VIRGIO, resulting in a 25% increase in user engagement and a 15% uplift in conversion rates

• Spearheaded the redesign of Myntra's mobile app, improving the overall user experience and achieving a 12% increase in customer satisfaction ratings

• Co-founded Monthlybazaar.in, a successful e-commerce venture that provided a unique online platform for small businesses

Conclusion

Nitin Rana is a seasoned Product Design leader with a proven track record of driving user-centric innovation and delivering impactful design solutions. With his extensive experience, strategic mindset, and collaborative approach, he is poised to help Tectonic further enhance its product design capabilities and deliver exceptional experiences that delight customers and drive business growth.