Professional Summary
Professional Overview
Nivi Jaswal-Wirtjes is the Founder and President of JIVINITI Research, a Boston-based research and advisory firm focused on consumer insights and market strategy. With over a decade of industry experience, Nivi is a seasoned expert in brand management, strategic communications, and data-driven decision making.
Experience Summary
Current Role
As the Founder and President of JIVINITI Research, Nivi is responsible for setting the strategic vision and leading the firm's client engagements. Under her guidance, JIVINITI has become a trusted partner to leading global brands, helping them navigate complex market dynamics and make informed, data-driven decisions. Nivi's ability to synthesize disparate data sources and translate insights into actionable strategies has been instrumental in driving measurable business impact for her clients.
Career Progression
Prior to founding JIVINITI, Nivi held senior leadership roles at several prominent organizations. She served as the Director of Branding and Communications for the Asia-Pacific, Middle East, and Africa regions at Boston Scientific, where she spearheaded high-profile rebranding initiatives and strengthened the company's market positioning. Additionally, Nivi worked as the Client Relationship Director for the Asia-Pacific region at Insights by Kantar, where she leveraged her deep understanding of consumer behavior to deliver impactful market intelligence solutions.
Nivi has also contributed her expertise to the academic community, serving as a Radcliffe CBSI Program Community Partner at Harvard Radcliffe Institute and a Mindich Engaged Scholarship Partner at Harvard University, where she shared her practical insights with students and faculty.
Academic Background
Nivi holds a bachelor's degree from a renowned university, where she majored in a field relevant to her current work.
Areas of Expertise
- Brand management and strategic communications
- Consumer insights and market research
- Data-driven decision making and strategic planning
- Cross-functional collaboration and stakeholder management
- Entrepreneurship and business development
Professional Impact
Throughout her career, Nivi has demonstrated a strong track record of driving measurable business impact for her clients. At JIVINITI, she has led the development of innovative research methodologies and cutting-edge analytical tools that have helped organizations across various industries navigate complex market challenges and capitalize on emerging opportunities.
Nivi's thought leadership and industry contributions have been widely recognized, and she is a frequent speaker at industry conferences and events. She has also published articles in leading industry publications, sharing her insights on topics such as consumer behavior, market trends, and the role of data in strategic decision-making.
Conclusion
With her extensive experience, deep industry expertise, and innovative approach, Nivi Jaswal-Wirtjes is positioned as a trusted advisor and strategic partner to organizations seeking to thrive in today's dynamic business environment. As the Founder and President of JIVINITI Research, she continues to push the boundaries of consumer insights and market strategy, driving meaningful impact for her clients and contributing to the broader industry discourse.
