Noa Snir

VP of Marketing

Professional Overview
Noa Snir is an accomplished marketing executive with over a decade of experience driving growth and innovation across the consumer products and technology industries. As the VP of Marketing at Neema - Better Than a Bank and the Global Marketing Director at Similarweb, Noa leverages her deep expertise in brand strategy, digital marketing, and market expansion to elevate brand visibility, optimize customer experiences, and accelerate revenue growth.

Experience Summary

Current Role
As the VP of Marketing at Neema - Better Than a Bank, Noa is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and support the company's rapid growth in the fintech space. In her concurrent role as the Global Marketing Director at Similarweb, Noa leads a team of marketing professionals to deliver impactful campaigns, strengthen the company's market position, and support its expansion into new international markets.

Career Progression
Prior to her current roles, Noa held several strategic marketing positions, including Chief Marketing Officer at TinyChef (by IOK Labs Inc), Marketing Director at Procally, and various leadership roles at SodaStream Canada, where she spearheaded global innovation, product management, and marketing initiatives that contributed to the brand's success. Noa's diverse background and proven track record of driving measurable results have positioned her as a respected marketing leader in the industry.

Academic Background
Noa holds a degree in Business Administration from a top-tier university, where she specialized in Marketing and International Business.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and e-commerce optimization

• Go-to-market planning and new product launches

• Performance marketing and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

• Implemented a comprehensive rebranding initiative that increased Similarweb's brand awareness by 35% and drove a 25% lift in website traffic within the first 6 months

• Developed a highly targeted digital marketing strategy for TinyChef that resulted in a 40% increase in app downloads and a 32% improvement in customer retention

• Spearheaded the global expansion of SodaStream's flavors portfolio, leading to a 22% increase in international market share and a 15% boost in overall revenue

Conclusion
Noa Snir is a versatile marketing executive with a proven track record of delivering innovative, data-driven solutions that drive sustainable growth and position brands for long-term success. Her deep industry expertise, strategic vision, and collaborative leadership style make her a valuable asset to Neema - Better Than a Bank and Similarweb as they continue to strengthen their market presence and capitalize on emerging opportunities in the fintech and technology sectors.