Professional Role and Current Position
Noam Nisand is the Founder of Leed Services, a company established in March 2023 and based in Tel Aviv-Yafo, Israel. Leed Services specializes in helping B2B companies transition from cold outreach strategies to organic, content-driven lead generation, with a focus on LinkedIn. The company’s value proposition emphasizes standing out amidst increasing sales noise by leveraging strategic content creation rather than traditional outbound tactics.
Noam’s leadership at Leed Services positions him as a thought leader in social selling and LinkedIn content marketing, particularly for B2B sales. His active promotion of content as a tool for warm lead generation aligns with the broader trend of modernizing sales processes with inbound and relationship-driven approaches.
Background and Experience
Noam began his B2B sales career approximately four years ago, initially working as a Business Development Representative (BDR) at an AdTech startup named Ad For Good shortly after graduating from Strasbourg Law School. Under mentorship from his manager, he acquired foundational skills in copywriting, cold calling, and lead generation that shaped his early career trajectory in sales.
Since then, Noam has evolved into an expert on social selling and LinkedIn-driven sales techniques. He advocates for mastering multiple channels but highlights LinkedIn as the critical platform for effective modern B2B outreach. His approach emphasizes building trust through authentic content rather than intrusive direct selling via LinkedIn messaging.
Noam actively curates and shares insights through LinkedIn and Twitter, supplemented by engagement with growth hacking forums and peer feedback from sales professionals, including Account Executives and SDRs. This diverse information ecosystem maintains his up-to-date perspective on sales trends and tools.
Thought Leadership and Public Presence
Noam Nisand is recognized across multiple reputable sources and sales content platforms as a prominent figure in sales content creation and social selling. Highlights:
- He is frequently listed among top sales influencers and leading sales content creators globally and in France (e.g., Favikon, Demandbase, Crono).
- He hosts and participates in masterclasses and interviews on evolving sales strategies, notably the integration of LinkedIn and social selling (e.g., a May 2024 feature on Crono).
- His LinkedIn and X (formerly Twitter) profiles position him as a content-driven sales expert focused on enabling salespeople and founders to generate warm leads through effective personal and brand storytelling.
- He is a Brand Ambassador for EasyGen, an AI-powered LinkedIn post generator, indicating his interest in leveraging AI tools to streamline content creation.
- Noam endorses and utilizes sales and marketing SaaS tools that reduce manual repetitive effort, enabling sales professionals to focus on human interactions.
Sales Philosophy and Strategic Insights
Noam emphasizes the critical shift in 2024 and beyond toward:
- Mastery of social aspects of sales amplified by AI capabilities.
- Leveraging LinkedIn social selling as a key mechanism for buyer engagement.
- Recognizing buyer preference for control and self-education, reflecting a "B2C marketing" trend infiltrating B2B environments.
- Adoption of AI-enhanced sales tools to automate pipeline management and enrich lead qualification while maintaining personalized outreach.
- Encouraging sales teams to diversify outreach channels, with content creation on LinkedIn serving as the pivotal platform for establishing trust and authority.
He explicitly advises new professionals in B2B sales to become multichannel proficient and develop a strong LinkedIn presence.
Tools and Technologies
Noam is both a user and advocate of several technology platforms designed to increase sales efficiency:
- He identifies AiSDR among his preferred tools for pipeline management, combining automation and sales intelligence capabilities.
- His ambassador role with EasyGen highlights active engagement with AI-driven content generation tools for LinkedIn.
- Noam’s preference centers on tools that alleviate repetitive manual tasks, allowing sales professionals to focus on quality human interactions.
Location and Contact Channels
- Based in Tel Aviv-Yafo, District of Israel.
- Active on LinkedIn: [https://www.linkedin.com/in/noam-nisand/](https://www.linkedin.com/in/noam-nisand/)
- Active on X (Twitter): [https://x.com/NoamNisand](https://x.com/NoamNisand)
Summary of Expertise for Commercial Context
Noam Nisand combines legal academic credentials with practical, nearly half a decade of B2B sales experience focused on social selling innovation. His entrepreneurial leadership at Leed Services drives a content-first strategy relevant to modern GTM (go-to-market) organizations. He offers insights into the application of AI in sales, the primacy of social platforms (especially LinkedIn), and adopting a buyer-centric approach in B2B sales environments. These competencies position him as a valuable interlocutor on themes of digital sales transformation, lead generation refinement, and enabling technology adoption in sales workflows.
Key Identifiers for Engagement:
- Founder, Leed Services (since March 2023)
- B2B sales and lead generation strategist
- Advocate and expert in LinkedIn-driven social selling
- AI and automation enthusiast for sales efficiency
- Based in Israel with global influence on sales methodologies
This detailed profile underscores Noam’s relevance to organizations seeking expertise in content-driven sales acceleration, social media lead generation, and technology-enhanced B2B sales processes.
