Noora Brown

EVP, Brand & Communications

Noora Brown is a seasoned marketing and communications executive with over 15 years of experience driving brand growth and visibility in the lifestyle and media industries. As the Executive Vice President of Brand & Communications at goop.com, she is responsible for leading the strategic development and execution of the company's global brand initiatives, integrated communications, and creative content.

Professional Experience

Current Role

EVP, Brand & Communications at goop.com (2022-04-01 to Present)

• Oversees the strategic direction and implementation of goop's brand identity, marketing campaigns, and communications across all channels

• Spearheads the development of innovative, data-driven brand strategies to strengthen goop's position as a leading lifestyle and wellness destination

• Collaborates cross-functionally to create compelling, purpose-driven content that resonates with the brand's diverse audience

• Drives the expansion of goop's digital presence and social media footprint to enhance brand visibility and engagement

Career Progression

SVP of Communications & Brand Marketing at goop.com (2020-08-01 to 2022-04-01)

• Played a key role in developing and executing the company's integrated communications strategy, elevating goop's brand image and reputation

• Managed a team of marketing and communications professionals to deliver impactful campaigns and high-performing content

• Fostered strategic partnerships with external stakeholders to amplify goop's reach and influence within the lifestyle and wellness industries

SVP of Communications at goop.com (2018-11-01 to 2020-08-01)

• Spearheaded the development and implementation of goop's communications strategy, driving consistent messaging and brand positioning

• Served as a trusted advisor to the executive leadership team, providing strategic counsel and recommendations on complex communication challenges

• Leveraged data-driven insights to inform content creation and media outreach, resulting in increased brand visibility and thought leadership

Brand Marketing + Communications, Style Group at Time Inc. (2013-12-01 to 2016-04-01)

• Managed integrated marketing and communications campaigns for leading fashion and lifestyle brands, including InStyle, StyleWatch, and Wallpaper

• Collaborated with cross-functional teams to develop and execute content strategies that engaged target audiences and drove business growth

• Played a key role in the successful launch of new brand initiatives, contributing to their rapid adoption and market success

Education

Bachelor of Arts in Journalism, New York University

Areas of Expertise

• Brand strategy and development

• Integrated marketing and communications

• Content creation and digital engagement

• Stakeholder management and strategic partnerships

• Data-driven decision making and campaign optimization

Professional Impact

• Recognized as a thought leader in the lifestyle and wellness industries, with a strong track record of driving impactful brand initiatives

• Instrumental in transforming goop's brand identity and communications strategy, resulting in increased brand awareness and audience engagement

• Actively involved in industry organizations, such as serving as a Founding Board Member of the non-profit "I am a voter."

• Frequent contributor to leading lifestyle and design publications, including Departures, Wallpaper, and InStyle

Conclusion

With her exceptional leadership, strategic vision, and deep understanding of the evolving consumer landscape, Noora Brown is poised to continue driving the growth and success of goop's renowned brand and communications efforts. Her diverse experience, coupled with her passion for creating meaningful, purpose-driven content, positions her as a valuable asset to any organization seeking to elevate its brand and connect with its target audience.