Normand Mensour serves as the President of Scotia Recycling Ltd, a position he has held since his joining the Scotia Investments Family of Companies in January 2021. The company operates out of Hantsport, Nova Scotia, and has been servicing Atlantic Canada for over 40 years, specializing in comprehensive recycling and waste management solutions. Under Mensour’s leadership, Scotia Recycling has pursued strategic expansions, including the acquisition of Great Northern Recycling in 2022 and the recent acquisition of the Fredericton Solid Waste recycling division in early 2025, which enhanced the company’s residential curbside material processing capabilities.
Mensour is recognized as a hands-on and passionate business leader with a proven track record of success across diverse functions, including experience with a Fortune 500 company prior to his current role. His leadership is marked by a focus on operational modernization and innovation: for example, following a modernization project at the Kentville facility in 2022, he emphasized the installation of new equipment designed to improve waste processing efficiency and product quality.
His professional profile highlights extensive leadership experience in environmental services and business development, positioning him as a key figure in the regional recycling industry. Mensour has been actively involved in local business groups and industry associations, including holding leadership positions such as First Vice President of the Eastern Recyclers Association, underpinning his influence and connectivity within the sector.
Normand Mensour openly credits his team and community, often highlighting employee and community successes publicly, as seen in social media posts reflecting pride in workforce achievements. His communications underscore a commitment not only to business growth but to environmental stewardship and community engagement.
Scotia Recycling under his presidency has experienced key developments:
- 2022: Acquisition of Great Northern Recycling, expanding operations and capabilities in Burnside, NS.
- 2022: Completion of equipment modernization at the Kentville facility to enhance waste management processing.
- 2024: Managed response to a significant fire incident at a Kentville recycling facility, with attention to employee safety and business continuity.
- 2025: Acquisition of Fredericton Solid Waste’s recycling operations, further expanding the company’s footprint and residential recycling service reach.
These activities demonstrate a trajectory of focused growth and operational excellence, supported by Mensour’s leadership.
Key Professional Attributes and Industry Engagement
- Mensour’s leadership approach is described as effective, hands-on, and strategic, grounded in prior multinational corporate experience.
- His role demands a broad functional oversight including business development, project execution, and operational management.
- Active participation in environmental sector groups, enhancing Scotia Recycling’s industry standing and policy influence.
- Focus on modernization and innovative equipment integration, affirming a forward-looking operational posture.
- Advocacy for employee recognition and community impact as part of corporate culture.
Company and Market Context
- Scotia Recycling Ltd. is a prominent player in Atlantic Canada’s recycling and waste management market, with a history exceeding 40 years.
- The company has demonstrated strategic acquisitions under Mensour’s tenure to consolidate market position and expand service offerings.
- Facilities in Nova Scotia and New Brunswick enable Scotia Recycling to cater comprehensively to municipal and residential waste streams.
- Investments in modernization indicate a commitment to operational efficiency and environmental compliance, potentially reducing processing costs and boosting throughput.
This profile situates Normand Mensour as a seasoned and growth-oriented leader within the environmental services and recycling industry in Atlantic Canada, with direct influence over strategic acquisitions, modernization initiatives, and stakeholder engagement. His executive role and progressive operational leadership provide critical insights into Scotia Recycling’s priorities and business direction.
