Norma Keay

Senior Analyst, Finance
Dallas, Texas, United States

Professional Overview

Norma Keay is an experienced finance professional with over 30 years of expertise in accounting, financial analysis, and senior-level operations. As a Senior Analyst at PFS, she leverages her deep industry knowledge and technical proficiency to provide strategic financial insights and drive operational excellence.

Experience Summary

Current Role

As a Senior Analyst at PFS, Norma is responsible for conducting comprehensive financial analysis, producing detailed reports, and implementing process improvements to enhance the company's financial performance. She collaborates closely with cross-functional teams to identify cost-saving opportunities, optimize resource allocation, and support the organization's long-term growth objectives.

Career Progression

Norma's extensive career in finance and accounting spans various industries, including hospitality, real estate, and retail. Prior to her current role, she held senior accountant positions at leading organizations such as PFSweb, Inc., FLANDERS, Wyndham Hotels & Resorts, and Highgate. Throughout her career, Norma has demonstrated a proven track record of driving operational efficiencies, streamlining financial reporting, and contributing to the overall financial health of the organizations she has served.

Academic Background

Norma holds a Bachelor of Science degree in Accounting from the University of Texas at Dallas, where she graduated with honors.

Areas of Expertise

• Financial analysis and reporting

• Budgeting and forecasting

• Process improvement and optimization

• Accounting operations and reconciliation

• Project management and stakeholder collaboration

• Data-driven decision-making

Professional Impact

Norma's contributions have been instrumental in enhancing the financial performance and operational effectiveness of the organizations she has served. Notable achievements include:

• Spearheaded the implementation of a new financial reporting system, resulting in a 25% reduction in monthly close time and improved data accuracy.

• Developed and streamlined the fixed asset management process, leading to a 20% decrease in asset write-offs and improved compliance.

• Played a key role in the successful integration of two major acquisitions, ensuring seamless financial integration and operational continuity.

Conclusion

With her exceptional analytical skills, deep industry expertise, and proven track record of driving operational improvements, Norma Keay is well-positioned to continue making a significant impact as a Senior Analyst at PFS. Her dedication to delivering financial excellence and supporting the strategic objectives of the organization make her a valuable asset to the team.