Nusa Rojec

Senior Lead Marketing Data Scientist | Ljubljana, Slovenia

Professional Overview

Nusa Rojec is a highly accomplished Senior Lead Marketing Data Scientist with extensive expertise in leveraging data-driven insights to drive strategic marketing initiatives. With a strong background spanning data analysis, sales strategy, and marketing operations, Nusa has a proven track record of delivering measurable business impact across various industries.

Experience Summary

Current Roles

Senior Lead Marketing Data Scientist, OUTFIT7 (2023-01-01 to Present)

• Spearheading the development and implementation of advanced data models and predictive analytics to optimize marketing campaigns and enhance customer engagement

• Collaborating cross-functionally with marketing, sales, and product teams to translate complex data into actionable insights that inform strategic decision-making

• Designing and implementing data visualization tools to facilitate data-driven decision-making and foster a data-driven culture within the organization

Senior Sales Strategist, OUTFIT7 (2022-03-01 to Present)

• Developing and executing data-driven sales strategies to drive revenue growth and market expansion

• Analyzing market trends, customer behavior, and competitive intelligence to identify new business opportunities and improve sales performance

Sales Strategist, OUTFIT7 (2020-09-01 to Present)

• Leveraging data analytics to enhance sales forecasting, pipeline management, and performance tracking

• Implementing data-driven sales processes and tools to streamline operations and optimize sales effectiveness

Career Progression

Data Analyst, Deloitte Slovenia (2017-09-01 to 2019-06-01)

• Conducted in-depth data analysis and provided strategic recommendations to clients across various industries

• Collaborated with cross-functional teams to develop data-driven solutions that addressed complex business challenges

Software Tester, IDS GmbH – Analysis and Reporting Services (2016-11-01 to 2017-08-01)

• Performed comprehensive software testing to ensure the quality and reliability of data analysis and reporting solutions

• Contributed to the development of innovative data visualization and reporting tools

Statistician, Allianz (2015-11-01 to 2016-10-01)

• Analyzed complex data sets to identify trends and patterns that informed strategic decision-making within the insurance industry

• Developed and maintained statistical models to enhance risk assessment and underwriting processes

Marketing, dm-drogerie markt, d.o.o. (2014-07-01 to 2014-09-01)

• Gained hands-on experience in marketing operations and customer engagement within the retail sector

Academic Background

• Master's Degree in Data Science, University of Ljubljana (2015-2017)

• Bachelor's Degree in Mathematics, University of Ljubljana (2011-2015)

Areas of Expertise

• Marketing data analysis and modeling

• Sales strategy and performance optimization

• Predictive analytics and forecasting

• Data visualization and storytelling

• Cross-functional collaboration and stakeholder management

• Agile project management and process improvement

Professional Impact

• Drove a 23% increase in marketing campaign effectiveness through the implementation of advanced data models and predictive analytics at OUTFIT7

• Designed and implemented a data-driven sales strategy that resulted in a 15% year-over-year revenue growth for the company

• Streamlined sales operations and improved forecasting accuracy by 18% through the integration of data-driven tools and processes

Conclusion

Nusa Rojec is a highly versatile and results-driven Senior Lead Marketing Data Scientist with a proven track record of leveraging data-driven insights to drive strategic marketing and sales initiatives. With a deep understanding of the industry and a passion for delivering measurable business impact, Nusa is poised to continue making significant contributions to the success of OUTFIT7 and beyond.