Odette Faling

VP of Marketing

Professional Overview
Odette Faling is an accomplished marketing executive with extensive experience driving growth and innovation across the digital and e-commerce industries. As the Vice President of Marketing at Deriv, she leads a high-performing team to develop and execute integrated marketing strategies that enhance brand visibility, drive customer acquisition, and foster long-term loyalty.

Experience Summary

Current Role
As VP of Marketing at Deriv, Odette oversees all aspects of the company's marketing function, including digital marketing, content creation, brand management, and strategic partnerships. She has been instrumental in developing and implementing data-driven campaigns that have resulted in a 28% increase in website traffic and a 35% boost in lead generation over the past 12 months. Under her leadership, Deriv has also strengthened its online presence and expanded its customer base across key markets in Africa and Asia.

Career Progression
Odette's career trajectory has been marked by a steady progression through various marketing and business development roles. Prior to joining Deriv, she served as the Country Manager at We Are Move, where she spearheaded the company's expansion into new markets and delivered a 22% year-over-year increase in revenue. Earlier in her career, Odette held positions at Travelstart, including Head of Global Partnerships and Commercial Director, where she played a pivotal role in driving international growth and forging strategic alliances with industry partners.

Academic Background
Odette holds a Bachelor of Commerce degree in Marketing from the University of Stellenbosch, where she graduated with distinction. She has also completed executive leadership programs at the University of Cape Town and the Gordon Institute of Business Science.

Areas of Expertise

• Digital marketing strategy and execution

• Customer acquisition and retention

• Brand development and positioning

• Integrated marketing campaign management

• Strategic partnership and business development

• Data-driven decision making and analytics

Professional Impact
Throughout her career, Odette has been recognized for her ability to drive measurable impact. At Travelstart, she spearheaded the launch of the company's NeXt division, which resulted in a 35% increase in revenue from new product lines. As the Country Manager at We Are Move, she led the team that secured several high-profile client contracts, cementing the company's position as a market leader in the region.

Conclusion
Odette Faling is a seasoned marketing executive with a proven track record of delivering exceptional results. Her deep understanding of the digital and e-commerce landscape, coupled with her strategic vision and leadership acumen, make her a valuable asset to Deriv as the company continues to expand its global footprint and enhance its market position.