Ofir Goldman

Professional Overview

Ofir Goldman is an accomplished marketing and digital transformation leader with extensive experience in the telecommunications and aviation industries. As the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) at EL AL Israel Airlines, he leverages his expertise in product development, growth strategy, and data-driven decision-making to drive the airline's digital transformation and enhance the customer experience.

Experience Summary

Current Role

As the CMO and CDO at EL AL Israel Airlines, Ofir is responsible for leading the company's marketing and digital initiatives. He oversees the development and execution of innovative marketing campaigns, digital product strategies, and data-driven optimization to elevate the airline's brand and drive business growth. Ofir's strategic vision and data-driven approach have been instrumental in driving EL AL's digital transformation and improving customer engagement.

Career Progression

Prior to his current role, Ofir held several leadership positions at zap group, where he served as the VP of Product and Growth and the Head of Digital Products and Big Data. In these roles, he spearheaded the development of digital products, implemented data-driven growth strategies, and leveraged big data insights to enhance customer experiences. Earlier in his career, Ofir held marketing and revenue growth roles at HOT, a leading telecommunications provider in Israel, where he demonstrated his ability to drive business performance through innovative marketing initiatives and data-driven decision-making.

Academic Background

Ofir holds a degree in Business Administration from a prestigious university, where he specialized in marketing and digital transformation. His academic achievements and continuous learning have equipped him with the strategic and analytical skills necessary to thrive in the fast-paced and ever-evolving business environment.

Areas of Expertise

• Digital transformation and innovation

• Data-driven marketing and growth strategies

• Product development and optimization

• Customer experience enhancement

• Cross-functional leadership and collaboration

Professional Impact

Throughout his career, Ofir has spearheaded numerous successful initiatives that have driven significant business impact. At zap group, he led the development of cutting-edge digital products and implemented data-driven growth strategies that resulted in substantial revenue and user growth. At HOT, Ofir's marketing campaigns and revenue growth initiatives contributed to the company's market share expansion and improved customer retention.

Conclusion

Ofir Goldman is a seasoned marketing and digital transformation leader with a proven track record of driving business growth and enhancing customer experiences in the telecommunications and aviation industries. As the CMO and CDO at EL AL Israel Airlines, he is poised to leverage his expertise and strategic vision to propel the airline's digital transformation and solidify its position as a leading player in the global aviation market.